Crowdfunding Intermediary,, Launches Crowdfunding Campaign to Raise Start-Up Capital from Every Day Investors

Share Article

Comics-Inspired Marketing Campaign Illustrates Challenges for Grassroots Investment via, Reaching Out to Every Day People Instead of an Elite Group of Investors.

Our goal at is to bring investing back to the people., an online equity crowdfunding intermediary that is focused on helping small businesses raise the capital they need to start and grow, today launched a new crowdfunding campaign via the popular online crowdsourcing site,

To support this new fundraising campaign, has launched a popular comics-inspired marketing campaign, featuring a video that illustrates the fundraising challenges of small businesses.

Using an element of humor and unexpected edginess, Captain Crowdfund and Equity Man explain that starting a crowdfunding intermediary to help small businesses raise capital also requires capital. Created with the help of Initial Crowd Offer Group (ICO) Group, a non-profit organization that aims to help small businesses identify, create and leverage alternative sources of capital, the self-defacing video at asks every day investors to help reach its goal of $7500.00, which will allow the company to commission a more professional or “slick” video as Equity Man insists is necessary to raise awareness. Any funds raised above the initial $7500.00 will go to build-out the crowdfunding platform.

“Small Businesses face a Catch 22 when trying to grow,” said Taek Chung, founder and CEO of “They need capital to fund their businesses, yet current small business financing options can be out of reach or put them at a disadvantage – many simply do not have the wherewithal to raise all the money they need from friends and family, yet credit cards and loans are often risky options, especially in today’s economy.”

“Our goal at is to bring investing back to the people,” added Chung. “And to be true to that principle, we are turning to people -- rather than wealthy investors and venture capitalists -- to help raise our seed capital.”

Research shows that the crowdfunding market continues to grow. According to a report by, a site that tracks the crowdfunding industry, about $1.5 billion was raised in 2011 by about 450 crowd-sourcing Internet sites worldwide. That's expected to double this year, the report forecasts. Unlike some recent IPOs, which have benefited only a select few, crowdfunding platforms provide an immediate return for many -- fueling their popularity. According to estimates, the number of crowdfunding companies could grow by as much as 60 percent this year.

More About’s Indiegogo Campaign
Reaching out to everyday investors on Indiegogo,’s crowdfunding campaign allows people to invest at tiered levels, ranging from $1.00 to $7500.00, and receive various perks. For example, while $1.00 will only buy a thank you and a tweet, $25.00 also gives investors out-takes of the video that ultimately produces and $75.00 additionally offers the ability to be included as an Easter egg in the film.

At the $150.00 level, investors will receive all the previously mentioned perks while being able to participate as a beta user of’s small business crowdfunding platform. Investors who contribute at the $1000.00 or $7500.00 level, respectively, are able to benefit from all the aforementioned perks plus others such as sharing their unique experiences for inclusion in the product development process or participating as a beta listing company.

About, a reliable online equity crowdfunding platform, focuses on the human side of investing. It enables small businesses to turn to every day investors who are committed to rebuilding the American dream. The company is building an online marketplace where non-millionaire investors can buy equity in small, early stage businesses to help them get started, grow fast and help level the economic playing field.

Media Contact:
Andrea Corry
TopMind PR
(925) 640-5482
andrea (at) topmindpr (dot) com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrea Corry
TopMind PR
(925) 640-5482
Email >
Visit website