IBOPE Inteligência Poll: Plurality of Adults Say Law Enforcement Not Doing Enough to Combat ‘Bath Salts’ drug Craze

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Poll finds half of adults aware of bath salts as illegal drug

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Awareness of the illegal recreational drug 'bath salts' is mixed among US adults who, even so, think more could be done by law enforcement to combat its spread, a new IBOPE Inteligência Poll finds.

The poll finds 51% of US adults familiar with bath salts, and 47% unfamiliar, a third of which are not at all familiar with the drug (32%). When asked if law enforcement is doing enough to prevent the use of bath salts, 22% they were doing enough, 37% say law enforcement could do more and 41% are not sure.

Bath salts are a designer drug similar to Ecstasy and can cause agitation, paranoia, hallucinations and suicidal behavior. By marketing them as bath salts and labeling them 'not for human consumption,' dealers are sometimes able to sell them in legal settings. Use of 'bath salts' has been cited as a possible contributing factor in several bizarre criminal incidents nationwide.

IBOPE Inteligência conducted an online survey of 2,029 US adults from June 1-4. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Inteligência's online panel, which is routinely used to survey the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.

ABOUT IBOPE Inteligência
IBOPE Inteligência, formerly IBOPE Zogby International, is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência is a subsidiary of the IBOPE Group of Sao Paulo, Brazil.

Please visit http://www.ibopeinteligencia.com for more information on IBOPE Inteligência, and follow us on Twitter @Ibopeintel for new poll data.

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit http://www.IBOPE.com.

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Daniel DeVries