Creative Approaches Warps into the Future with New Website Redesign

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eLearning provider Creative Approaches has launched a redesign of their website ( The updated site provides case studies, highlights from the company’s storied 30-year history, custom training demos, and an updated list of training solutions and professional services.

When IC9design united forces with Creative Approaches, a western NY based eLearning company in 2010, Ian Caspersson, President at both businesses, knew his first task after a smooth transition would be to revamp the Creative Approaches website. “The company’s list of clients over the years is nothing short of impressive,” says Ian. “But even more important than the customers are the relationships that developed over the 30 years they’ve been in the Computer Based Training (CBT) field. Being a small business, you work with a lot of the same people, and I wanted to make sure the new website conveyed that sense of nostalgia.”

You certainly have to go back a ways to reach the inception of Creative Approaches. In 1981, IBM shocked the world with the introduction of the Personal Computer (PC). Two years later, Creative Approaches, Inc was founded as the World’s first custom Computer-Based Training (CBT/eLearning) development company. Not only did they make waves by beating everyone to the punch, they followed up their quick start with the development of their first PC training software for a noteworthy Fortune 500 client.

Fast forward to the present day—pending a breach of 88 miles per hour in our Delorean—and you can find Creative Approaches once again looking to the future with the introduction of their newly redesigned website, Along with a visual overhaul, the new site explains the benefits of Creative Approaches’ custom Computer Based Training (CBT) Courses, mobile learning solutions (mLearning), iBooks training solutions, ePublications, multimedia language translations, Learning Management Systems (LMS), instructional (ILT) materials, paper to digital service, electronic testing, online quizzes and more.

Throughout its journey, Creative Approaches has made significant changes in order to survive, shifting from DOS-based CBT programs to mainframe-based and even OS/2-based CBT, animated courses, and eCommerce applications. The biggest additions to the new website are working demos and videos of real client courses and a timeline of Creative Approaches 30 year history.

As the firm once again began to transform in order to better reach past and new customers, Ian Caspersson went to work designing and developing a new ‘creative approach’ to the company’s marketing. “The old site still had a little of that “mainframe” feel and we’re proud of that. But we’ve been developing unique custom courses, simulations and LMS’s in some very interesting technologies. So it was time to glance back at our incredible history and move forward with a fresh new design. The result has been well received and is a much better representation of what we do and what prospective clients are looking for.”

Creative Approaches’ new design uses bullets, visuals, and statistics to explain how the firm’s services and custom solutions can save companies hundreds of thousands of dollars annually and cut training time in half. Prospective clients can also view eLearning sample courses and demos of quizzes and Flash learning games.

Travis Piper, eLearning Consultant and the founder of Creative Approaches noted that, “It’s been 30 years of keeping up with our clients’ needs and the technology that services them, so we set aside some time to redesign and market our presence online. We jump started this industry back in ’83 and we’re still going strong today, so it was definitely time to glance back to the past and continue to move forward.”

With their new website in tow, the pioneers of computer based training plan on blazing new trails as they continue to expand their horizons and look ‘back to the future.’

About Creative Approaches

Creative Approaches is the senior vendor in the world in the e-Learning industry, having specialized in custom multimedia program development since 1983. The firm's first animated, narrated product was successfully launched on the Internet in 1996. The firm's expertise is in using a variety of e-Learning and internet development tools to create both training and business solutions ranging from basic training programs and web sites to sophisticated e-Commerce and e-Business solutions and Learning Management Systems.

Creative Approaches provides custom, high-quality, learning solutions to organizations looking for a custom product to improve their training needs. Training is developed online or in print. Content is taken from existing company materials or developed with a subject matter expert.

Clients include ADP, AT&T, Carrier, Eastman Kodak, Element K, IBM (U.S. and Canada), MCI, Northeast Utilities, Prudential, Sprint, Thrivent Financial for Lutherans, Volvo, and Xerox, among many others throughout the U.S. and worldwide.

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