Massachusetts Coalition for the Homeless and SocialRaise Partner to Raise Awareness

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Non-profits such as the Massachusetts Coalition for the Homeless are partnering with Chicago-based SocialRaise to use digital tools to help raise awareness, raise funds and raise engagement.

The Massachusetts Coalition for the Homeless displays it's site Before and After with help from SocialRaise.

With SocialRaise’s assistance the Coalition went from an outdated website to one that reflects the breadth of our work without having to spend exorbitant financial resources to secure.

As the economy continues to struggle through difficult times, organizations such as the Massachusetts Coalition for the Homeless are working harder than ever to help the most vulnerable members of the community. Founded in 1981, the agency has worked to embed homelessness prevention resources in community health centers, public schools, and in-home early intervention programs.

When the Massachusetts Coalition for the Homeless and SocialRaise, a leading digital agency focused on nonprofit success, first connected this past summer the discussions centered around how SocialRaise could help the Coalition achieve its goals to enhance advocacy efforts by first raising awareness; then increasing revenue through stronger engagement with its constituent base and fundraising efforts; and, in general, improve web site traffic.

The Solution
After initial introductions and discovery, it became clear that the two organizations could make for a perfect partnership and so the discussions continued. The Massachusetts Coalition for the Homeless and SocialRaise are pleased to announce the recent launch of the Coalition’s new dynamic website - http://www.mahomeless.org. With the new site, the Coalition hopes to increase the visibility and prevalence of homelessness throughout the state and, perhaps more importantly, continue its efforts to develop innovative programming and realistic solutions to ending homelessness.

In addition to a complete redesign of the website, SocialRaise - http://www.socialraise.com - implemented a robust Constituent Relationship Management (CRM) system that allows the Coalition to:

  • Track donations and event/ticket sales to see how much and how frequently supporters give; see which are active in the Advocacy and Legislative action campaigns; see which events they’ve attended/signed up for, etc.
  • Target various constituents in order to increase communication efficiencies
  • Foster relationships with key donors and volunteers

As Robyn Frost, Executive Director, put it “With SocialRaise’s assistance the Coalition went from an outdated website to one that reflects the breadth of our work without having to spend exorbitant financial resources to secure.”

About SocialRaise
Based in Chicago, SocialRaise is a leading digital agency that provides technologies and consulting to nonprofits looking to improve awareness, reach and engagement. It provides custom web solutions to help nonprofits leverage social media to encourage engagement and drive fundraising through e-commerce, event sales, etc. In addition, SocialRaise integrates a robust Constituent Relationship Management system to help non-profits target, cultivate and foster relationships. The focus is to truly engage visitors while increasing organizational revenue by encouraging constituents to volunteer for, donate to, join or otherwise contribute to its’ clients’ cause.

To learn more about SocialRaise, please contact Elise Scanlan, Business Development Manager, at 312.577.6952, extension 702 or elise(dot)scanlan(at)socialraise(dot)com.

About the Massachusetts Coalition for the Homeless
The Massachusetts Coalition for the Homeless was the first advocacy organization in the Commonwealth with a mission dedicated exclusively to ending homelessness. The Coalition was founded by a group of concerned citizens who recognized that homelessness was a complex and wide-spread problem that was affecting men, women and children across the state. Realizing that emergency services alone could not solve homelessness, the Coalition’s mission is to address the broader factors that contribute to homelessness. Since our inception in 1981, the Coalition has realized its mission through litigation, legislative advocacy and public policy, public education, and direct services.

The Coalition relies heavily on individual and corporate donations to help achieve its mission, including those received through its largest fundraising event, A Bed for Every Child Gala, which was held on May 10, 2012 at the Boston Harbor Hotel.

To learn more about the Massachusetts Coalition for the Homeless, contact Robyn Frost, Executive Director at 781-595-7570 or robyn(at)mahomeless.org.

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Elise Scanlan
SocialRaise
312.577.6952 702
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