Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement

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After receiving over 1,900 requests for generic top level domains (gTLDs) the Internet Corporation for Assigned Names and Numbers has revealed the list of requests. Some of the applied for gTLDs received a lot of competition and it will be interesting to see what companies end up with their requested domains.

Google is applying for gTLDs under the name Charleston Road Registry Inc.

On June 13th, 2012 ICANN announced and released the list of requests for general top level domains (gTLDs). This means instead of the generic .com or .net domains, companies can request their own domain, such as Google requesting .google. You can see the entire list of requested gTLDs here. The list itself reveals a few surprising elements, as there are a lot of domains facing high competition. One domain cannot be granted to multiple parties, so those with a lot of applicants will need to be negotiated for between the competing parties. If they cannot reach an agreement, an auction will take place.

.APP is a domain facing steep competition. Amazon, Google, and many other companies are seeking this valuable domain. The negotiations and deals made over this domain in the future will undoubtedly prove to be intriguing. If the domain goes to auction an incredibly high winning price should be expected.

Two behemoths, Google and Microsoft, are the only two applicants seeking the .docs domain. With Google Docs already serving as an established platform and Microsoft Word files commonly using the extension .doc it is expected that the two companies vying for this domain will have an interesting struggle in negotiations and many anticipate the aftermath of what will happen if one company is forced to make a change.

Sida Li, a Social Media Director at fishbat, says “Google is applying for gTLDs under the name Charleston Road Registry Inc. Their main competition looks to be for .docs, which Microsoft is also applying for. ICANN recommends private negotiations between interested parties. If no decision can be reached the domain will be auctioned to the highest bidder. I look forward to seeing the war that takes place between the two companies.”

This announcement today marks the start of a long battle between numerous of major companies. There is still a lot of negotiating to take place and it will lead to a lot of money being spent. Figuring out who becomes the holder of these gTLDs will shape the future of the Internet in ways that no one is quite sure of as of right now.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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