National Multiple Sclerosis Society Launches New "Connections" PSA Campaign

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A national TV PSA campaign about the importance of connections as a way of curing MS.

While it appears that connections would be its greatest enemy, at the same time it is the greatest strength in fighting the disease.

Every hour someone is newly diagnosed with multiple sclerosis (MS), a chronic, unpredictable disease of the central nervous system. MS destroys connection, disrupts signals, divides minds from bodies, pulls us from our lives and away from each other.

While it appears that connections would be its greatest enemy, at the same time it is the greatest strength in fighting the disease.

The National Multiple Sclerosis Society launched a multi-media PSA campaign which reflects the stark reality of what MS does, but more importantly, how the challenges of MS can be overcome by strengthening and growing our connections.

With these PSAs, the Society seeks to encourage people to connect to end MS by visiting a special website that has been created for the campaign. The Society believes that by combining effort, knowledge and hope, the connections we make can become more powerful than the connections MS destroys.

The campaign features people living with MS as well as those whose lives have been affected by the disease. Each person in the campaign reflects the human spirit of the many authentic stories and experiences across the movement, and how connections help individuals address the impact of the disease and move their lives, and others, forward.

As more connections form, more questions can lead to more answers and more understanding to more resources. More people sharing what they know results in better lives. Such connections have already helped move MS in less than two decades from being an untreatable disease to one for which there are at least eight treatment options for those with relapsing MS, the most common form of the disease.

As the campaign continues to roll out, additional stories about the power of connection will be told. These many stories reflect experiences shared through social media, personal interviews and group discussions; each a real story of someone affected by MS.

The MS 2012 public service materials were created by the renowned agency Wieden+Kennedy, which has worked pro bono with the National MS Society to increase awareness about MS, its impact on people’s lives, and the need to get involved.

The Society provides services to more than a million people annually and currently is devoting $40 million to support 325 new and ongoing research projects around the world. For questions about MS or for assistance in addressing the challenges that MS often raises, contact the National MS Society at 1-800-344-4867.

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