Five Business Ventures Selected to Compete for $10,000 in Business Plan Competition at the Silicon Valley Boomer Venture Summit

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“This year we saw some of the most impressive business plans submitted by entrepreneurs and startups that are developing products, services and solutions to meet the growing needs of the longevity marketplace,” said Mary Furlong, Ed.D.

Santa Clara, Calif. (PRWEB) June 14, 2012

Santa Clara University’s Leavey School of Business and Mary Furlong & Associates announced today the five business ventures, each focused on the baby boomer market, that have been chosen as finalists to compete for a $10,000 grand prize at the Silicon Valley Boomer Venture Summit.

The ninth annual Summit will take place at Santa Clara University on June 20 from 7 a.m. to 6 p.m. at SCU’s Recital Hall, 500 El Camino Real, Santa Clara, Calif., 95050.

“This year our judges had their work cut out for them as we saw some of the most impressive business plans submitted by entrepreneurs and startups that are developing products, services and solutions to meet the growing needs of the longevity marketplace,” said Mary Furlong, Ed.D., event producer and Dean's Executive Professor of Entrepreneurship at SCU.

"This Boomer Venture Summit has a proven track record of connecting business plan competitors with outstanding sources of capital, industry partners and world class service providers who can provide their fledgling teams with the elements required to launch a successful startup company.”

The five finalists will give a five-minute presentation of their business plan onstage at the Summit. The finalists are:

•     Calcula Technologies – has created a treatment for kidney stones that are smaller than 10mm in size. Calcula’s minimal evasive therapy can be provided in a doctor’s office.
•     CircuSonic Therapeutics – has developed the CircuSonic Limb Tank to address peripheral artery disease (PAD). The patented non‐invasive medical device alleviates pain, accelerates wound healing and increases blood flow to the lower limbs.
•     HyloMimetics – is developing a bioinspired molecule that prevents the progression of osteoarthritis and restores healthy cartilage, getting patients out of pain and remobilizing their lives.
•     My Wonderful Life – is a free website where you can plan and personalize your funeral to celebrate the life you've lived. Its mission is to encourage the discussion of our deaths with our family members, and to take the burden off of our survivors.
•     ROTO Mobility – designs and creates ergonomic and efficient mobility products that improve people's health and active lives.

The grand prize winner will be chosen by a panel of distinguished judges that includes Andy Donner, director at Physic Ventures; Anne Hawkins, vice president at Great Hill Partners; Jody Holtzman, senior vice president, Thought Leadership at AARP; John Hopper, managing director at Linkage Ventures; Xander Mahony, venture capitalist for Draper Fisher Jurvetson; Scott Oliver, partner, Morrison Foerster; and Jeff Shoemate, vice president of innovation and business development for the senior markets segment of United Health Group.

The annual Silicon Valley Boomer Venture Summit is a venue for entrepreneurs and venture capitalists to share information about serving or investing in companies catering to consumers age 50 and older. Leading venture capitalists will discuss why they are investing heavily in this market, company executives will discuss their business plans and analysts will explain how they segment the market and evaluate business opportunities.

Agenda highlights include:

•     Keynote Presentation – A Fireside Chat: An Investor’s Perspective on the Longevity Economy – Jody Holtzman, senior vice president of Thought Leadership at AARP, and Mark Yi, managing director at Intel Capital, sit down to explore how the VC industry looks at the opportunities and challenges around the Longevity Economy.
•     The Evolving Funding Landscaping – Moderated by Jeff Makowka, senior strategic advisor, Thought Leadership at AARP, this panel will discuss how changes in the funding landscape over the last few years has disrupted the traditional business growth path for entrepreneurs and investors. Panelists will explore what the future holds for entrepreneurs, what are some new options for them and how does the changing funding landscape effect start ups looking at the 50+ space.
•     Encore Careers for Entrepreneurs – Discuss how boomers (with their adult children and grandchildren) are creating businesses in record numbers.
•     The Power of Integrated Marketing: Social, Print, Direct, and Mobile – Discover how to generate customer leads and customer engagement with boomers and maximize the effectiveness of your integrated marketing.
•     Health Services 3.0 – Our phones, our tablets, our bodies, ourselves as boomers age, worry about their physical health, girth, and get-up and go. This panel will explore the next new thing – wireless and mHealth.
•     A Dialogue with VC and Entrepreneur – This session will showcase case studies of venture capitalists and the entrepreneurs they invest in. Panelists will demonstrate best practices on staging the financing of your company.
•     View the full agenda at http://scuboomerventure.com/2012agenda/.

For more information and to register for the Boomer Venture Summit, visit http://www.scuboomerventure.com/.

About the Leavey School of Business
The Leavey School of Business at Santa Clara University began in 1926, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business program is among the top in the nation (#39 nationally, and in the top three in California), its MBA program is #10 in the nation, and its Executive MBA is ranked 15th in the U.S. The curriculum at all levels emphasizes the leadership role of business in creating an ethical society as well as business responsibilities for social justice and sustainability in the global marketplace. The School opened its new $49 million building for undergraduate, graduate, and professional business education in Fall 2008. For more information, see http://www.scu.edu/business/

About Mary Furlong & Associates
Mary Furlong & Associates is the nation’s foremost consultancy to organizations seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean's Executive Professor of Entrepreneurship at the Leavey School of Business. For more information, visit http://www.maryfurlong.com

Media Contacts:
Deborah Lohse | SCU Media Relations | dlohse(at)scu(dot)edu | 408-554-5121
Laura Fontanills |Common Language |laura(at)common-language(dot)com | 813-215-1271

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