Hartsdale, New York (PRWEB) June 15, 2012
Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it was featured on a radio talk show on June 11 by the Business Council of Westchester (http://www.westchesterny.org), the county’s largest business organization, on WVOX-AM.
The President of Cut-It-Out Communications, Willy Gissen, talked about the expansion of public relations into the online world, focusing on search engine optimization (SEO) and the creation of content to generate links and improve website ranking. The President of the Business Council of Westchester, Dr. Marsha Gordon, hosts the show, “Westchester Means Business,” every Monday at 2:15 PM.
Willy Gissen said, “It was an honor to be featured on such a prominent show and share my knowledge of SEO with the Westchester community. Once again, the Business Council of Westchester, and Dr. Gordon specifically, has helped me to achieve a business and personal milestone. Under her leadership, the Council has transformed the Westchester business landscape and provided invaluable resources for organizations at every stage of development.”
Dr. Marsha Gordon added, “Sometimes, you meet an individual just starting out on a new venture and observe an astounding success story playing out over the years. Cut-It-Out and Willy Gissen describe just such a scenario, and he has grown a powerhouse organization to serve the Westchester community.”
On the show, Mr. Gissen talked about a wide variety of issues affecting search engine ranking including online links, the role of blogs, the impact of mobile technology and key factors in tracking website strength. The interview may be listened to in full at http://www.cioediting.com/int_6_11_12.asp.
Cut-It-Out Communications was founded in 2003 and focuses on the integration of online activities into traditional PR campaigns. For more information, please email email@example.com, call 914-723-7212 or visit http://www.cioediting.com.
About Cut-It-Out Communications
Founded in 2003, Cut-It-Out Communications, a Westchester County public relations firm, specializes in the incorporation of online activities into traditional PR campaigns, including search engine optimization, social media, e-newsletters and website development. Its President, Willy Gissen, has been certified in advanced search engine marketing and local search.
Mr. Gissen trained with a former SVP of Hill & Knowlton, a top PR firm in New York City, and offers more than 15 years of experience in the field, including staff positions in communications and operations in Congressional and gubernatorial campaigns. Mr. Gissen also wrote a monthly column about public relations and marketing for the Westchester County Business Journal and graduated from Harvard College with a degree in government.