SBD releases the 2012 Edition of its Ultimate Guide to Connected Cars

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Easily navigate through each vehicle manufacturer in China, Europe and the USA

This guide caters to every type of user; from engineers looking for advanced technical information, to product planners aiming to benchmark pricing models, and to managers seeking high-level trends.

(PRWEB UK) 15 June 2012

As connected services become a key part in vehicle manufacturers’ product road map, the automotive industry is faced with a number of questions such as ~ How fast would the market realistically grow in the China, Europe and the USA? Who are the key local partners? What connectivity strategies are car makers using? What kind of pricing models are being adopted?

These are exactly some of the key questions which are answered in SBD’s comprehensive new guide to the connective car industry. This interactive report provides in-depth analysis of the current and future market trends and unrivalled insight into the strategies of leading manufacturers across China, Europe and the US.

“At SBD we work quite closely with all the key players in the entire telematics value chain from car makers to service providers. We created this guide with all of our clients in mind - from engineers looking for advanced technical information, to product planners aiming to benchmark pricing models, and to managers trying to understand the high-level trends. Additionally, a comprehensive explanation of all the different technologies and services is included to support users who are not yet Connected Car experts”, says Andrew Hart, Head of SBD’s Advanced Research Division.

Some interesting findings of the research:

•     By 2015, the connected car services industry is set to generate over €7 billion in revenue across China, US and EU.
•     In the same year, over 34 million new cars are expected to be sold with connected services.
•     Embedded-only connectivity is currently adopted by 69% of car makers in China; 21% in the US; 33% in Europe and this is set to change over the years.
•     The adoption of smartphone integration versus embedded solutions in the next 8 years is expected to vary by region.
•     Currently 45% of services in Europe, 7% in the US and 5% in China have zero ongoing subscription costs.

“We realise the connected car market is very dynamic and that is why we have decided to update our guide every 3 months to guarantee the latest research to our clients. The breadth of topics covered and the depth of analysis together with the interactive nature of the guide means our clients can find the data they are after with just three clicks”, says David McClure, Director of Research and Consulting.

Why not test SBD’s connected car guide yourself and see if you can find answers to your queries in 3 clicks? Simply email info@sbd.co.uk or call +44(0) 1908 305101 for a free sample or to request an information brochure about the guide.

From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice, insight and expertise to the automotive and associated industries globally. At SBD, we help vehicle manufacturers and their suppliers bridge that gap between system design and actual market needs. Our diverse team of experts understands global market and technical requirements and how to plan cost-effective systems for the future that customers value and are willing to pay for. For more information visit http://www.sbd.co.uk or call us on +44(0)1908 305101.

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