Frederick, MD (PRWEB) June 15, 2012
http://www.TyzScarves.com started in 2011 with a dream of getting into large retail stores. After selling on the internet and at events, owner Ruth Bielobocky realized that the potential to grow was limited. After working with a strategist and learning that more capital was needed, there was a fascination with crowd funding. “Supporting US small business owners is important to the future of the country. Giving them a way to reach out to a large number of people for small amounts of money for backing is appealing. They get a product for their pledge and that is also great incentive for both parties.” You can see the story at
For inventor, businesswoman and mom, Ruth Bielobocky, taking a new product and getting into the retail market is not easy. Many barriers such as access to materials at the right pricing and the capital to fund it during the smaller growth stage can discourage business owners from continuing on.
Crowd funding is a way for a businesses to reach out to the network of people they know, usually via the internet, to raise capital. “The hope is that people will hear this story and want to believe in and support a small US business and a "Made in the USA" product.” said Ruth Bielobocky. It is more expensive than an overseas product. It has to be since it is sewn here in the US. The labor costs are much higher here, but the quality control is guaranteed and that is critical to being successful.
The product is a wired fashion scarf and is patent pending. The wire enables the woman to style the accessory easily without complex tying. It offers at least ten different styling options from a belt, to a headscarf, to a neck piece. From the beach to the boardroom to a cocktail event, this accessory serves women well.
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