Atlanta,GA (PRWEB) June 14, 2012
In his latest blog entry posted on retail thought leadership site WhatsNextRetail.com today, Junction Solutions Vice President Jeff Marker listed strategies retailers can immediately implement to achieve better social media and mobile success. Marker is a well-known and respected expert on the retail value chain and has submitted numerous blog posts on What’s Next Retail about ways retailers can grow their business by optimizing the value chain.
“What we’re seeing with social media is that customers today are not going to the retailer to get all their information,” Marker said. “If consumers want to find something, want to buy something, or want to go somewhere, they are using their phones to get info about that purchase decision. So if you’re a retailer, that means your customers are using their phones to look at reviews, to do their research about your product, about your company, check in with their friends, and making their purchases.”
In the blog post, Marker, who is an acclaimed expert on multi-channel management and business solutions for retailers, wrote that this evolution compels retailers to understand completely where the connection is happening with the customer. “If the connection is happening in a store, you manage that experience. If that connection is happening online or through mobile or through social media, you need to put processes in place to monitor, measure, and evaluate the connection with the consumer.”
Jeff Marker is Senior Vice President of Multi-Channel Retail at Junction Solutions and a regular contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.