Webinar Review: The Power of Promotion in Building Loyalty Programs

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Loyalty 360 Hosted a Webinar Presented by IC Group that Showcased the Power of Promotions with Best Practices Applied to Loyalty and Rewards Programs

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“Effective promotional strategy is a strategic imperative that is needed in today’s increasingly complex marketing landscape in order to enhance the efficacy of the customer and brand dialogue.” Stated Mark Johnson, President and CEO, Loyalty 360.

IC Group’s Leigh Thornberry, Vice-President, Loyalty & Consumer Engagement and Anthony Aguiar, Loyalty Strategist, recently presented a webinar titled, “Building Loyalty with the Power of Promotion.” Attendees were granted privileged access to insights into creating a roadmap of powerful promotions for building loyalty. The webinar was packed with information, and provided a comprehensive look at promotions and marketing; a full course in one hour. This is the future of marketing and if you’re not there already, marketers need to be prepared to get in the game quickly. Promotions interwoven with loyalty marketing have emerged quickly as a tool of unique power and value across multiple industries, particularly for customer -centric programs.

Whether you are searching for that one great idea to create immediate engagement with your customers or a complete plan, you will definitely get your footing here. Promotions play a big part in the success of many brands’ marketing initiatives and have attracted millions of members to join, engage, and advocate the fun and excitement promotions generate. The webinar showed how a successful promotion can drive strong recruitment into a brand’s CRM strategy to communicate relevant and personalized messages to an engaged audience – continually feeding the loyalty cycle. From short promotional market bursts to long-term evergreen loyalty and rewards programs, it was all covered in the webinar.

“Effective promotional strategy is a strategic imperative that is needed in today’s increasingly complex marketing landscape in order to enhance the efficacy of the customer and brand dialogue.” Stated Mark Johnson, President and CEO, Loyalty 360.

Loyalty 360 – the Loyalty Marketer’s Association hosted the webinar, “Building Loyalty with the Power of Promotion.” Presented by IC Group, webinar attendees learned the critical success factors for mobilizing a loyalty program, including:

1. Discovering ways to engage consumers by offering larger, dreamier rewards that go beyond what you thought you could afford
2. Experiencing how a world-leading brand’s promotional loyalty strategy works
3. Learning how to successfully implement promotional tactics into your own marketing and CRM strategies

“It was great to field so many questions from the group about using promotions to drive loyalty. I also love hearing the interest in insured promotions since it’s such a fantastic way bring a big marketing message to life for a fixed cost-“said Anthony Aguiar, Loyalty Strategist, IC Group.

Engaged participates were awarded a $500 Apple Gift Card and five $20 Starbucks Gift Cards by IC Group presenters.

For more information concerning Loyalty 360 membership or this webinar: “Building Loyalty with the Power of Promotion,” or others like it, visit loyalty360.org or call 513-800-0360 or contact Lindsay Wagner at lindsaywagner(at)loyalty360(dot)org. Loyalty 360 members can access playback of this webinar at URL.


Leigh Thornberry, Vice-President, Loyalty & Consumer Engagement, IC Group
Having juggled three children in diapers all at the same time, Leigh Thornberry is IC Group’s Vice-President of Loyalty & Consumer Engagement and resident mommy marketing expert. Leigh is a published children’s book author and has worked at Golden Books as a writer and then on the new product development team producing preschool toys. Leigh has also managed the development of Parenting and Kids' websites. Now, with over 15 years experience in Marketing to Moms, she leads the IC Group strategy team to develop targeted loyalty programs, eCRM programs, and promotions.

Anthony Aguiar, Loyalty Strategist, IC Group
Anthony Aguiar, Loyalty Strategist at IC Group, focuses on working with clients and agencies to concept and build reward and loyalty solutions that fit their brand’s overall strategy to achieve a measurable ROI on their programs. Anthony brings a great deal of breadth and depth of experience across multiple disciplines including consumer promotions, loyalty and rewards, digital development, promotional risk management, shopper marketing, program planning and execution, and customer relationship recruitment, management, and retention.

About IC Group
IC Group, an interactive promotions company, partners with leading brands and their agencies to positively impact consumer behavior along the path to purchase. Our core expertise lies in promotions, consumer relationship management, and building consumer loyalty through integrated channels like social, mobile, Internet, email, shopper marketing and in-pack or on-pack promotions. Since 1989, IC Group has delivered over 5,000 promotional solutions to the world’s top brands in over 20 countries.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Lynne Stephenson, Lynnestephenson(at)loyalty360(dot)org, 513-800-0360 x 115

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Lynne Stephenson
Loyalty 360
513-800-0360 115
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