Sunnyvale, CA (PRWEB) June 14, 2012
Digital Air Strike™, the nation’s leading full-service automotive social media and online reputation management company, has been selected as the exclusive sponsor of the third annual Automotive Social Media Summit, the automotive industry’s only event that is 100% dedicated to social media marketing strategies. The event will take place June 20th at the Ritz Carlton, Marina Del Rey, Ca. Ms. Venneri will open the summit with a keynote address focused on the results of the first automotive-specific study to analyze the use of social media and review sites by both car buyers and dealerships during the dealership selection process.
“This event is a must for anyone that wants to connect with social media thought leaders and learn ways to maximize Facebook, Google+, Facebook, Yelp and other social media sites,” said Venneri. “The format is refreshing as it doesn’t include an exhibit hall but rather focuses on engaging discussions around how you can drive real social media ROI, how sites continue to change, such as the recent move to Google+ Local, and how to take actionable information from case studies.”
This year’s theme is “The “3 Cs” of Social Media – Creating, Connecting, and Converting.” The Summit will focus on how manufacturers and dealers are creating engagement with customers and how that engagement is resulting in a sustainable competitive advantage. A few of the topics include:
American Honda’s utilization of a“Leap List” to create true connections
Audi of America’s path from conversation to cultivation
Facebook’s insights on leveraging social media in the automotive industry
John Eagle Dealership’s successful implementation of social media at the dealership
UCLA Anderson School of Management’s analysis of social media ROI
The summit is packed with networking opportunities for those who attend. A limited number of $200 registration discounts are available to guests of Digital Air Strike. For details, visit http://digitalairstrike.com/company/events/.
About Digital Air Strike
Digital Air Strike provides the industry’s most complete automotive social media and digital marketing solution. The company developed a turnkey program that includes fully managing social media sites, online reputation and digital lead responses for dealerships nationwide. The company offers multiple tiers of service ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at http://www.DigitalAirStrike.com and http://www.facebook.com/digitalairstrike.
Charlie Vogelheim / cvogelheim(at)digitalairstrike.com / 949.929.0716