New York, New York (PRWEB) June 14, 2012
When it comes to an engagement ring, gemstones may seem like an unconventional choice. But after extensive market research studies, online jewelry retailer Allurez decided to launch a new line of engagement rings with gemstones. Emeralds, Rubies, Blue and Pink Sapphires are now the latest engagement ring trend that the site is picking up on.
According to a spokesperson, "Allurez wanted their customers to show their true colors. They talked to a lot of people in this survey who wanted something more than the classic white diamond engagement ring. Though diamonds were an option, when it came to engagement rings, gemstones were on a lot of people's wish list."
Many jewelry retailers have not yet picked up on this trend. In fact, respondents in the market research study often reported how some of their favorite jewelry retailers did not offer gemstone engagement rings. The new inventory of gemstone engagement rings is expected to be larger than many of those offered by rivaling jewelry retailers.
According to a spokesperson, "Emerald rings, sapphire rings and gemstone rings were always hot sellers on the site. Allurez took it a step further and allowed you to design your own gemstone engagement ring with one of these birthstones. You can even create your own engagement ring with stones not seen on our site if you contact us."
The gemstone outfitted engagement rings are the latest attraction on the online retailer's website. Allurez is also expected to further grow their inventory of gemstone engagement rings in the coming months because of a probable high turnout.
Allurez is an online jewelry designer and retailer based in New York. The high-end jewelry company ships internationally to customers across the world. Expanding at a double-digit percentage, the company is constantly releasing new lines of engagement rings, wedding bands and other fine jewelry to a growing customer base. For more information, visit http://www.Allurez.com.