New York, NY (PRWEB) June 14, 2012
PeekYou LLC today announced the launch of PeekAnalytics, and the commitment of launch customers Radian6, Big Fuel, Mashable, Nexalogy, and Media Profile.
PeekAnalytics delivers enterprise-class Twitter analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers unparalleled audience metrics from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.
Since its beta launch in November 2011, over 2,500 brands, agencies, and social media consultants have signed up for beta access, including Nike, Apple, FedEx, Disney, CNN, The New York Times, News Corporation, HP, Harper Collins, Edelman, Red Bull, Volvo, SAP, Google, BlueKai, Coca-Cola, Shell, Merkle, Fox TV, Deloitte, Texas Instruments, and many more Fortune 500 companies.
“By providing an unprecedented level of demographic and psychographic insights, PeekAnalytics gives advertisers the confidence they need to invest in social. The key is to understand the audience – social audience measurement is here,” comments Josh Mackey, General Manager of PeekAnalytics.
Today, PeekAnalytics is focused on analyzing Twitter audiences, including Followers and Friends, audiences that mention specific keywords or #hashtags, or those sharing specific URLs. The company plans to add analytics for other popular social platforms later this year.
What are people saying about PeekAnalytics?
“PeekAnalytics takes big data and makes it understandable and actionable. Whether it's comparing Twitter accounts or #hashtags, or modeling influence within particular audience segments, PeekYou is hell bent on making Twitter data useful for business.” - Jay Baer, President, Convince & Convert Co-author, “The NOW Revolution”
“The best social media monitoring tool I’ve tested.” – AdAge
“Still amazed at the amount of data @PeekAnalytics will tell you about your followers. Seriously can't be beat!” – Eric T. Tung, Quantum Mass Media
“Social analytics: @klout is pecking order, @PeerIndex is stability and PeekAnalytics is, well, mind-blowing.” – Jay Palter, President of Social Media Strategies
“I think PeekAnalytics represents one of the most interesting, and potentially most valuable, innovations in social media measurement I’ve yet come across. Their thinking is remarkable and the value they offer to organizations trying to understand how to better connect with their audiences is genuinely important.” –Michael O’Connor Clarke, President of Media Profile
PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences. Joshua Mackey is the General Manager of PeekAnalytics. PeekAnalytics is owned by PeekYou LLC.
About PeekYou LLC
PeekYou places the individual at the center of the Internet. For every public weblink, PeekYou tries to answer the question, "Who made it?" or, where applicable, "Whom is it about?" So far, we've answered those questions for a billion links and counting. Our patented technology analyzes content from over sixty social sites, news sources, homepages and blog platforms and identifies the actual people behind it, combining their scattered digital footprints into a comprehensive record of their online identity.
Google calculates the likelihood of any link being associated with a keyword. PeekYou calculates the likelihood of any link being associated with an individual.
The company was founded in 2006 by Michael Hussey and is headquartered in New York City.