Indianapolis, IN (PRWEB) June 15, 2012
People know what a Murphy bed is when they see one, but they sometimes don’t know what it’s called. In 2010 alone, over 10 million people went online looking for these beds using every term they could think of, sometimes coming up empty. To help people discover their products, The Bedder Way Co., an Indianapolis, IN based manufacturer of Murphy beds, created online ads with images of their beds to find new customers.
The Bedder Way Co.’s success with these image ads has made them a case study in efficiency by Google, the world’s largest and most well-known search engine. Driven by relevant keywords like wall beds, hide-away beds, and disappearing beds, the Google Display Network brings up a photo gallery format that allows consumers to see their products as they search. This helps consumers ensure they are going to a website that contains the information they are looking for before clicking that link. When they get to The Bedder Way Co.’s website, they can purchase beds online, request a catalog or engage via social media.
The success of The Bedder Way came to the attention of Google in early 2012. National Sales Director, Chris Fahy, was contacted by Google’s marketing department in early March and production of an online commercial was started in April. “It was really something to have camera crews from San Francisco and ad agencies from New York in here filming and interviewing us,” Fahy said. “We’re all very excited to know that The Bedder Way Co. is one of only three companies in the US to be profiled in a case study like this.” To promote these case studies, Google launched a website, a blog and a YouTube channel.
Bedder Way’s state-of-the-art Murphy bed mechanism can hide a bed in plain sight. “Our Murphy/Wall beds turn an old concept into modern, beautiful, hand-crafted furniture. You can reclaim that guest bedroom and create a home office or hobby room, and still have a comfortable bed for your guests,” said Fahy. All of the company’s products are produced in their Indianapolis manufacturing facility using environmentally conscious, domestically sourced raw materials.
About The Bedder Way Co.:
Operating from their state-of-the-art manufacturing facility in Indianapolis, IN, The Bedder Way Co. specializes in real wood, space saving furniture – specifically Murphy beds, storage cabinets and home office furniture. The company focuses on all price points with no minimum order and very short lead times. For more information, visit http://www.BedderWay.com.