Beauty Fanatics Flock to Try Korean Cosmetics in New York

New York, New York (PRWEB) June 16, 2012

More than a thousand attendees popped by a landmark, one-day cosmetic and well-being event that showcased top Korean brands in SoHo on Saturday, June 9th.

Hosted by the Korea Health Industry Development Institute (KHIDI), the event signified the Korean government's focused efforts to introduce leaders of the Korean cosmetic industry to a wider American audience keen on global beauty products and services, reaching beyond Asians and Asian Americans already familiar with the quality and reputation of Korean cosmetics.

Entitled "The 2012 Korea Cosmetic Bliss," the event employed beauty ambassadors dressed in "hanbok," traditional Korean costumes, and attracted a wide variety of New Yorkers through active social media and street marketing. Many female attendees tested Korean beauty products at cosmetic counters and purchased products and services on the spot, in addition to receiving free beauty consultations and enjoying a crane machine to win free samples. Missha – a popular cosmetic brand in Asia – sold out of many of its products, from a snail cream to their signature BB cream, delighting the female attendees, some of whom tried Korean cosmetics for the first time at the event.

Leading global, luxury cosmetic maker AmorePacific gave a seminar on its history and introduced its latest innovation in skin care products, while LG Household & Health Care highlighted its new line of refined skin care products "The History of Whoo," which was raffled off along with AmorePacific's top sellers. The seminar program also featured discussions by experts from Bliss Acupuncture Wellness Center on oriental medicine and detox programs and on cost-effective cosmetic procedures from the Face Laser Clinic.

In New York City, the fashion and trend capital of the world, the 2012 Korea Cosmetic Bliss successfully raised the interest in and awareness of Korea's ever-evolving cosmetic and healthcare industry. Through events like this, it is only a matter of time until Korean beauty brands are seen in every cosmopolitan city in the U.S.

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