Denver (PRWEB) June 14, 2012
iGivefirst, a secure online donation platform (iGivefirst.com) is giving online newspaper readers a new way to help victims of the High Park Fire raging west of Fort Collins, Colorado. The iGivefirst platform makes it easy to support local and national non-profits responding to the emergency with the simple click of a button. For the duration of this emergency, readers will see the “Give” button, which normally sits next to the other social and sharing buttons on the page, expanded to an oversized “Give!” box to the right side of news stories about the High Park Fire. Readers can then click on this box to launch a pop-up window where they can select from several local charities and donate any dollar amount they choose.
WHO: Today, readers can choose to donate to:
ACS Community L.I.F.T. – providing aid, clothing, shelter and necessary items to fire victims
The Salvation Army – providing food to evacuees
American Red Cross – mobilizing volunteers to aid fire victims
Larimer Humane Society – taking in animals displaced by the fire
WHERE: Currently, the Loveland Reporter Herald (http://www.reporterherald.com) is hosting the enlarged “Give” box on all news stories related to the High Park Fire, but any news outlet or publisher site can host the “Give” button.
“Technology is playing a more vital role than ever in mobilizing communities to help those in need,” said Sharif Youssef, founder and CEO of iGivefirst, which created the “Give” button and donation platform. “People in Colorado and across the Nation are looking for ways to help the victims of this tragic fire. By giving individuals an easy and secure way to help trusted charities, iGivefirst allows readers to create real change with the simple click of a button. iGivefirst is the most direct and efficient way to get help to those in need as quickly as possible.”
Denver-based iGivefirst has created a transformative platform that makes donating to trusted and legitimate charities as easy and safe as "liking" or "tweeting”. The Company’s “Give” button is easily placed on any publisher page and facilitates donations to charitable organizations providing support and services related to the story on that page. iGivefirst is simple, trustworthy and secure, and it supports only legitimate non-profit organizations which are federally registered and in good standing with the IRS. For more information about iGivefirst, visit their website at http://www.iGivefirst.com.