Spanish Fork, Utah (PRWEB) June 19, 2012
CreditCardMachineRentals.com, a Utah based company specializing in temporary merchant accounts and wireless credit card machines for small business, has experienced an unusual increase in nonprofit organizations renting credit card machines for charity events. This recent trend in credit card terminal rentals inspired the survey that was designed to better understand the “business” of fundraising and what advantages accepting credit cards can bring to charitable events.
“By accepting credit cards, we increased our donations by at least two times what we did last year and accounting was so much easier,” commented Danny Spencer of the S.M.A.R.T. Group
Although the creditcardmachinerentals.com survey focused on increased revenue when accepting credit cards, two unexpected donation behaviors quickly emerged from the data. The first common behavior was that low to mid income households tended to want to donate more than they can afford. That was their reason for using a credit card to make their donations. They had a desire to do a little more than they could do with cash on hand and the fact that their charity accepted credit cards allowed them to defer their donation until the next paycheck.
The second common behavior was even more surprising. More affluent donors preferred to pay by check and actually showed up to the event with checkbook in hand. However, the accumulated smaller donations by credit card often matched or outperformed the handful of large check donations.
The final outcome of the survey proved that accepting credit cards can dramatically increase overall donations from the majority of charitable donors. When every person gives a little more, it adds up fast and the average increase over previous events added up to 239% more money for charities surveyed.
As more and more nonprofit organizations are learning that they can rent a credit card machine for as little as one day and dramatically increase donations, they are turning to companies like CreditCardMachineRentals.com. There has proven to be a huge need for temporary merchant accounts in the niche of charitable donations and this high tech world seems to demand a more sophisticated way to collect our donations than passing a hat or dropping a few coins in a guitar case.
CreditCardMachineRentals.com is a one stop shop for temporary merchant accounts and credit card terminals. They are the only rental company who can set up a merchant account for as little as one day with no long term contracts. Rental customers can get a credit card machine delivered to any of the continental United States. All credit card machines come pre-programmed with a merchant account linked to your bank so you don’t have to worry about anything technical. Your wireless terminal will work right out of the box and comes with 24/7 technical support. To find out more about renting a credit card machine, call 1-877-920-2652 or visit http://www.creditcardmachinerentals.com