ClickTale Solves the Mystery of Browsing on Mobile Devices through True-to-Life™ Analytics

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Launches ClickTale Mobile™ Beta which uniquely captures and visualizes how users navigate mobile sites

ClickTale, the premier Customer Experience Analytics (CEA) company, today announced the beta availability of its highly anticipated mobile solution. For the first time, ClickTale Mobile™ allows businesses to view their mobile customers’ true-to-life browsing experience at all levels of detail, from aggregated views to playable videos of individual sessions. The insights provided by ClickTale Mobile enable businesses to improve mobile usability, raise customer satisfaction and increase online ROI to capitalize on the multi-billion dollar mobile eCommerce market.

“Companies today are almost completely blind to how customers interact with their mobile sites – it’s essentially a black box,” said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “Businesses can now visualize what’s working and what’s not on their websites by seeing every swipe, pinch, tilt and tap. By revealing the problems that are frustrating their customers, businesses can finally make the site improvements that optimize the mobile customer experience for millions of users worldwide.”

According to Kleiner Perkins, over the last 12 months, global mobile traffic has more than doubled and mobile internet usage has started to surpass desktop usage. In addition, eMarketer reported that mobile eCommerce in the US is expected to more than quadruple to $31B by 2015. As a result, companies now have a business imperative to launch effective mobile websites. However, with little visibility into customer experience, mobile sites often have usability problems which result in customer frustration, lost sales and brand erosion. For example, a recent Morrissey & Company study found that 88% of mobile users are unsatisfied with their mobile web experience.

With ClickTale Mobile, businesses will be able to:

  •     Improve mobile site usability and customer satisfaction
  •     Boost conversion rates of landing pages, online forms and shopping carts
  •     Maximize ROI from existing marketing channels
  •     Reduce site abandonment rates
  •     Increase visitor engagement

“We consider our mobile website to be a vital part of our online presence, yet we feel that there’s so much more that we still have to learn in terms of customer mobile experience,” said Morikazu Suma, Head of UX in CyberAgent, Japan’s no.1 blogging platform. “We’re excited to see the insights ClickTale Mobile will deliver.”

One of the first customers to be included in the ClickTale Mobile Beta is CBS, who is looking forward to getting ClickTale Mobile up and running on their many online global sites such as CNET and Last.fm. ClickTale’s full mobile solution will be made available to the general public later this year.

To learn more and request an invite to ClickTale’s private mobile beta go to: http://www.clicktale.com/mobile.

About ClickTale
ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology enables, for the first time, businesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 2,000 customers worldwide, including Fortune 500 businesses, ClickTale is the fastest growing company in its space. http://www.clicktale.com.

Additional information is also available at: Video: http://youtu.be/0HRPa_pewEg and
Blog: http://blog.clicktale.com/.

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Laura Ackerman

Shmuli Goldberg
ClickTale
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