New York, NY (PRWEB) June 19, 2012
Connected TV continues to see dramatic rise in deployments, consumer adoption, innovations and the marketing opportunities that follow behind the medium. According to FC Business Intelligence, over $3 billion was spent last year on online video and digital advertising is expected to grow 20% globally over the next few years. Founded in December of 2011, the Connected TV Marketing Association was established to serve as the trade body of the industry, helping facilitate the emerging commercial opportunities of the platform. With business initiatives flourishing in the space, the CTVMA has been rapidly setting forth their planned and future endeavors along with a strong board appointed to lead the charge.
As the connected TV ecosystem develops, the Association has begun an industry-wide consultation process to establish a wide array of committees, educational curriculum and research databases. Planned committees include: New Media/ Emerging TV Innovations, Education and Accreditation Planning, Ad Standards and Regulatory Watch. These groups/committees will serve as independently functioning consortium to tackle challenges as well as monitor and discover new opportunities.
In order to address the growing need in the space, the CTVMA has engaged top minds in a variety of sectors to act as the leading body of the association and to help set forth a robust educational and operational working order for the industry at large.
The inaugural Board elections were completed and officiated in May and the membership includes:
Doug Scott, CTVMA Honorary Chairman, President, OgilvyEntertainment
Mark Adams, Vice President, North America, Accedo
Dietrich Von Behren, VP Digital Media & Investments, A+E Networks
Jeremy Bloom, Director of Sales, TubeMogul Inc
Natan Edelsburg, Vice President of Sawhorse Media and Staff Writer for Lost Remote
Jamyn Edis, Professor, New Media, New York University (Former Dir of Technology, HBO)
Tim Hanlon, Founder and CEO, The Vertere Group, LLC
Michael Hudes, EVP, YuMe
Waikit Lau, SVP Business Development, Tremor Video
Allan McLennan, President, The Padem Group
Farhad Massoudi, CEO, Adrise
Brandon Shainfeld, Dir of Business Development and Head of Connected Television, Videology
Jeremy Toeman, CEO, Dijit Media
Zachary Weiner, CEO, CTV Advertising, Co-Founder, CTVMA
“We felt it was critically important to have a diverse array of thought leaders coming in from multiple sides of the technology, digital media and advertising ecosystem to represent the CTVMA’s board,” states Zachary Weiner, co-founder of the Association and Board President. “The collective expertise of our members will help us grow the importance and influence of the Association by helping the industry identify new trends and opportunities, capitalizing on the potential connected TV brings to the marketplace.”
Endorsing the elections, Founder and President of the Association's Asia Pacific Chapter, James Grant Hay said:
"The U.S. Board will serve to redefine the changing television landscape by reflecting a true consortia of industry players in its makeup."
About the CTVMA:
The Connected TV Marketing Association (CTVMA) is the global industry trade body of the advertising, media and entertainment sector formerly designed to educate industry professionals in the commercial opportunities of Connected TV platforms.
Its current membership comprises of a select committee represented by chapter appointed presidents in each country region and territory. Current chapters include N. America, Australia/Asia pacific, UK, Western Europe, Central and Eastern Europe.