Farmington, Conn. (PRWEB) June 19, 2012
The Pert Group, a global leader in research-based consulting that facilitates growth strategies for clients, announces two new hires at the company headquarters in Farmington: Curt Stenger and Jim Lee.
Stenger joins The Pert Group as vice president of market analytics. Stenger has a 20-year history of connecting decision sciences to business results: His experience using advanced modeling techniques and approaches covers segmentation, marketing and media mix, forecasting, market structure, brand equity and pricing. Stenger has lectured at Yale University and the University of Michigan.
“Curt is a great fit for The Pert Group, given his exceptional analytical skills and his focus on business outcomes,” says Doug Guion, president of The Pert Group. “His experience – across various industries and market research issues – will help our clients turn analysis into action.”
Lee joins the team as group director of Consumer Packaged Goods (CPG), specializing in food. Lee has been in the industry for more than 20 years, working as both a corporate researcher and a research supplier. His global and domestic experience covers quantitative and qualitative research projects, along with custom research designs and methodologies.
“With his background, Jim offers our CPG clients a great perspective on how to best approach research projects to help ensure objectives are met and results are actionable,” says Guion. “Jim has a real talent for establishing clarity and delivering insights that help clients build brand loyalty and gain market share.”
About The Pert Group
The Pert Group is a global leader in research-based consulting, headquartered in Farmington, Conn., with offices in Kansas City, Mo., Pittsburgh, Penn., and London. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. Providing comprehensive decision support in the areas of Innovation, Positioning and Performance, The Pert Group facilitates growth strategies and improves business outcomes for local, national and international clients. The Pert Group is a long-standing member of the Council of American Survey Research Organizations (CASRO) and the European Society for Opinion and Marketing Research (ESOMAR). For more information, visit thepertgroup.com.