“Texas is a great market, and Austin has a lot of whiskey expertise. We look forward to be presenting our brands at this first-time show and anticipate a lot of interest," says Master Distiller Chip Tate of Balcones Distillery.
(PRWEB) June 19, 2012
Whiskies of the World Expo, the oldest and the most-attended whisky event in San Francisco, California, will come to Austin this year. The Expo will be held on Friday, November 2, 2012 in the Texas Ballroom of the Hyatt Regency from 6:00pm to 10:00pm. This will be the first time for a whisky event of such scale in Austin.
The flagship event, Whiskies of the World San Francisco, has grown over the last 13 years to become one of the largest consumer tasting events in America, and a much-anticipated staple, not only locally, but nationwide. Every year, the Expo enjoys the attendance of 1,500 participants from as many as 20 states. The avant-garde Whiskies of the World Austin will follow the success of its parent event, and will host hundreds of the world’s finest, rarest, and most expensive whiskies of different origins: Scottish, Irish, American, Canadian, Indian, Australian, and others. The savviest whisky drinker will have a valuable opportunity to sample a generous range of whiskies, from the most well-known brands to smaller independent bottlers, all under one roof. In addition to the diverse golden spirits, sought-after products of American Craft distilleries, premium rums, gins, and cognacs will be presented as well to demonstrate the growing popularity of the innovative, local distilled spirits and craft distilling in general.
Alongside the knowledgeable ambassadors pouring their whiskies, the Expo will feature educational seminars conducted by master distillers, blenders, and whisky makers. These distinguished members of the whiskey community will engage the guests in the process of education, appreciation, and celebration of fine distilled spirits in a personal, first-hand setting, all while sampling the most distinct whisky expressions. The festival will focus on education, while providing entertainment, and will be enlightening for whisky novices and experts alike. This is a once-a-year opportunity to discover just how complex and fascinating whiskies are with their unique flavors and aromas, as well as with their own distillation and maturation processes. Besides the sumptuous tastings, the guests will enjoy a full buffet with which the premium whiskies can be paired. For the total sensory experience, cigars will be available to savor in combination with one’s favorite whisky on the spacious Hyatt patio.
Whiskies of the World Austin is destined to become an exciting annual event and is going to grow a keen local following.
“Whiskies of the World has a very balanced grip with a lot of new consumers each year,” says Diageo Master of Whisky, Steve Beal, whose company has been making its appearance at Whiskies of the World San Francisco since its foundation. Master distiller Chip Tate of Balcones Distillery, the “Icons of Whisky” craft distiller of 2012, comments, “Texas is a great market, and Austin has a lot of whiskey expertise. We look forward to be presenting our brands at this first-time show and anticipate a lot of interest.”
More about Whiskies of the World Expo:
Whiskies of the World Expo, San Francisco was founded in 1999 and arrives annually on Saturday night toward the end of March. The Expo takes place in different high-end venues every year, with the SF Belle Hornblower Yacht being the host for several concurrent years. Based in California, the company is co-owned by the prestigious International Wine and Spirits Competition, and the seasoned event organizer and whisky appreciator, Douglas Smith. “Whisky tasting events are extremely popular, and we are proud to produce this world-class event,” says Douglas Smith, the event director. “My team will continue to provide exceptional service to both exhibitors and guests, while adding our own special creativity to every Expo.”
For more information, contact:
Douglas Smith
Event Director
Whiskies of the World Expo
Direct Line: (408) 225-0446
Email: Douglas.Smith(at)IWSCGroup(dot)com
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