Sainsbury’s Little ones baby & toddler club highly commended at the Marketing Society Awards for Excellence 2012

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Recognising the best in branded content.

Sainsburys_little_ones

Sainsburys_little_ones

“We’re delighted that Little ones was highly commended in this category. It’s a huge achievement to be recognised in this way, and demonstrates that Seven is creating fantastic work and has become a highly rated agency " Helen Renshaw, Head of Content

Winner of the 2011 and 2010 APA Best Integrated Marketing Solution award, Sainsbury’s Little ones baby & toddler club was highly commended at The Marketing Society Awards on 11 June 2012 at the London Hilton.

Sainsbury’s Little ones baby & toddler club reached both the Content Marketing and Finance Director’s Prize shortlists for the Marketing Society Awards for Excellence this year. The winner of the Content Marketing Award was The British Heart Foundation.

Recognising the best in branded content, the Content Marketing category encompasses branded magazines, digital magazines and editorial features on websites, advertiser-funded programming, creative product placement on TV and other media, viral and social editorial content.

Alongside Seven, on behalf of Sainsbury’s Little ones baby & toddler club, finalists included Specialist for HSBC Banking and Premier Savings and Investments Services, Cedar Communications for Tesco, PHD for The British Heart Foundation and Livity for Top Boy (Channel 4).

Judged by an elite panel of top marketing practitioners from blue chip marketing organisations, the Marketing Society Awards for Excellence, in association with Marketing magazine, set the UK marketing excellence standard and are the UK’s leading marketing awards.

Helen Renshaw, Head of Content says: “We’re delighted that Little ones was highly commended in this category. It’s a huge achievement to be recognised in this way, and demonstrates that Seven is creating fantastic work and has become a highly rated agency within the industry.”

Launched in October 2009 by Seven, Sainsbury’s Little ones baby & toddler club comprises fantastic lifestage-targeted glossy magazines, monthly content-rich, targeted emails and a recently re-launched website (sainsburys.co.uk/littleones).

The award-winning club was created in response to a very particular challenge: research showed Sainsbury’s was under-indexing on young families, so the club’s mission was to transform Sainsbury’s into the supermarket that mums trust the most.

Seven recently launched an improved website for the club, which has a growing member base of half a million. The highly-targeted new site structure splits content into five key life stages: pregnancy; newborn; weaning; toddler; and pre-school. The site now includes parenting tips from real mums, making the content more relevant and targeted for users, as well as boosting advertising and revenue. It also has a fantastic, easy-to-use advanced recipe search, making it simple for users to navigate through the hundreds of recipes.

Since its launch in October 2009, Sainsbury’s Little ones baby & toddler club has had more than 3 million visits, with more than 13.5 million pages viewed. Plus, a survey on the previous site revealed that 83% of members who shopped at sainsburys.co.uk via Little ones bought additional items and 55% would shop online through Little ones again.

As well as being an APA winner, Sainsbury’s Little ones baby & toddler club has also won the Best Integrated Marketing Solution of the year (consumer) at the International Content Marketing Awards for the second year running. The title was also highly commended in the Grand Prix category.

Sainsbury’s Little ones baby & toddler club was also a finalist in last year’s CIM Marketing Excellence Awards 2011 in the Best in Media and Publishing category.

For more information on Sainsbury’s Little ones baby & toddler club, visit: http://www3.sainsburys.co.uk/littleones/

http://www.seven.co.uk

Contact at Seven:

Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena.ali (at) seven.co.uk

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Seven
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