Happy birthday Next! British fashion brand celebrates 30 years

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British brand Next celebrates its 30th birthday this year with a Facebook app showcasing the best of 80s, 90s, 00s and today’s fashion, film and culture.

British brand Next celebrates its 30th birthday this year with a Facebook app showcasing the best of 80s, 90s, 00s and today’s fashion, film and culture. Established in 1982, Next has debuted essential eighties floral dresses to timeless trench coats and Spice Girl’s inspired union jack ranges to stylish shoulder pads. Today Next still continues to display catwalk inspired collections and favourite fashion pieces, better still with next day delivery as standard.*

Found on the Next Facebook page, the 30 Years of Next app takes you through the fashion decades along with accompanying music and fun facts. In the eighties, military style women’s coats were reclaimed from the punks as a timeless piece defining intellectual chic. Whilst the later years took denim to a whole new level, and even staples like jeans were inspired by flamboyance and excess from dance movies and yuppie subculture, to Miami Vice and Michael Jackson.

Switch to the late 80s and 90s and Wall Street power dressing with shoulder pads and oversized double breasted jackets defined both men’s and women’s tailoring. Next’s 1992 Little Black Dress was the perfect solution to glamorous evening cocktail wear, with more than a hint of then style icon, Princess Diana. As for footwear, wedges remained relatively low key through the '80s and early '90s. Toned down from the style of the '70s, they were slim-line with manageable height! When Girl Power hit in the late 90s – this trend developed into towering platforms!

From the 2000s to present day, Next has continued to have its finger on the fashion pulse with ranges of coloured jeans, Peter pan blouses, lace dresses, espadrilles, maxi dresses and scarf prints. Packed full of the latest fashion, this season Next has the best in the latest summer trends. As well as selections from the latest branded collections, there are also other great ranges to discover online at next.co.uk. Love what you see? To enjoy the SS12 collections, click onto at next.co.uk for stylish summer arrivals.

Find Next on Facebook at facebook.com/nextonline
Follow on Twitter @nextofficial

Find us on Google + search +next

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About NEXT

NEXT, established 1982, is a leading British brand offering stylish clothes and accessories for all the family – plus beautiful home furnishings too. Distinguished by its commitment to great design, quality and value, NEXT is today’s go-to label for everything from tailoring and dresses to jeans and shoes.

NEXT’s exclusive collections are now available at over 400 stores throughout the UK, ONLINE at NEXT.CO.UK and through NEXT DIRECTORY (0844 844 8000)

Matt King, 0116 284 3185, matthew_king(at)next(dot)co(dot)uk

Next Group plc | Desford Road | Enderby | Leicester | LE19 4AT

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Matt King
Next UK
0116 284 3185
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