(PRWEB UK) 16 June 2012
Furniture in Fashion partners with Criteo Re-targeting advertising is a marketing strategy that draws the online visitors back to the website that they had visited previously but without any call to action such as subscribing or making a purchase.
This marketing strategy keeps displaying the banner or advert of that particular website and the products and services time and again to these visitors in trying to urge them to make purchases. FurnitureInFashion (furniture stores) with its expanding business has opted for retargeting with Criteo to reach the potential customers and increase the sales.
Criteo is a successful name in the personalized targeting marketing companies and works with many internet retailers to display online advertisements to customers that have previously visited the website. The company accepted the deal with FurnitureInFashion after realizing the increasing business of this retail online store. FurnitureInFashion has been expanding since its establishment even during the recession.
They are now working with Criteo to strengthen their social media presence and reach out for maximum potential customers and convert the website visits into sales. FurnitureinFashion at choosing Criteo for retargeting said, “As Criteo is an industry leader so it was an obvious choice for us. We have introduced innovation in the retail business by choosing personalized retargeting, thus enhancing our ecommerce strategy and an easy shopping experience for our customers.” On part of Criteo, joining hands with FurnitureInFashion has been a great success because the company is a big success and Criteo shares the common goal with FurnitureInFashion of providing relevant online shopping.
Ecommerce businesses have taken immense advantage from retargeting marketing strategy and have increased their sales by exposing their products and services to online users over and again. This strategy has been very beneficial for FurnitureInFashion as well. This strategy has helped the company to reinforce intent. The marketing banners and ads are only displayed to individuals who have already visited the website of FurnitureInFashion and showed interest in the products and services being offered by the company. This has helped the company to materialize majority of these visitors as many visitors were lured into a call of action, eventually buying several products. This has increased the profits and sales for FurnitureInFashion.
Retargeting with Criteo has helped FurnitureInFashion to increase their brand awareness. It is a very important aspect of internet marketing in order to make the company popular and visible among the target consumers. FurnitureInFashion with the help of Criteo has been able to increase the visibility of its product and service through creative banner advertisements etc. The company has also advertised stories for its brand which has helped ensuring that their brand will stay in consumers’ minds. With the unique and original concepts of Criteo, FurnitureInFashion has been able to target very specific consumers.
Another benefit of retargeting for FurnitureInFashion has been the use of keyword campaigns in which the company has been able to materialize on much targeted set of consumers. Retargeting complements other ad campaign as well. The ad campaigns has helped the company to provide specific responses to specific queries which along with retargeting banners has further enforced the preciseness of the search hence reaching out for the ideal of target consumers.
FurnitureInFashion and Criteo have been able to use the right combination of ad campaigns with retargeting banners which has allowed FurnitureInFashion to target real customers thus increasing sales and profits. FurnitureInFashion has definitely adopted the most innovative internal marketing strategy which shows its determination to provide solutions to a greater and potential market.