New Leaf Market Raises Awareness, Funds in "Save the Apalach" Campaign

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New Leaf Market and SweetWater Brewing Company are teaming up to help protect one of Florida's most important natural resources, the Apalachicola River and Bay. From Memorial Day through July 4, New Leaf Market will be raising funds for Apalachicola Riverkeeper, a non-profit organization dedicated to the preservation and improvement of the Apalachicola River and Bay.

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New Leaf Market, the largest natural foods cooperative in North Florida, recently announced that they are raising funds to help save the Apalachicola River and Bay. Partnering with Sweet Water Brewing Company, New Leaf Market will be raising funds for Apalachicola Riverkeeper from Memorial Day through July 4th, 2012.

The Apalachicola River and Bay is known for having the highest documented number of biological species of any river system in North America. Through the "Save the Apalach" campaign, individuals can show their support of the Apalachicola River and Bay by purchasing and decorating a $1.00, $5.00 or $10.00 paper fish. All proceeds will go directly to Apalachicola Riverkeeper.

Apalachicola Riverkeeper is a non-profit organization dedicated to the preservation and improvement of the Apalachicola River and Bay. Their staff of professionals and volunteers work to protect the river and bay against the current threats to this extraordinary natural resource. One of the greatest threats to the Apalachicola River and Bay is the decrease in fresh water currents that sustain the life of fish, frogs, turtles and other wildlife habitat. The Apalachicola River's flow of fresh water carries nutrients that sustain both the Apalachicola Bay and fish habitats for over 200 miles offshore. Water withdrawals in the upstream states of Georgia and Alabama are impacting these life-sustaining fresh water currents.

The "Save the Apalach" campaign held successful events throughout May, including several beer tastings and raffles. For the remainder of the campaign, supporters can purchase paper fish, glassware and t-shirts at New Leaf Market or make a donation on Apalachicola Riverkeeper's website.

About the company:
New Leaf Market, founded in 1974, is located at 1235 Apalachee Parkway in Tallahassee, Florida. They offer wholesome locally grown and produced organic foods including organic produce, grocery, frozen, refrigerated and health and body care products. The beer and wine department now includes 16 feet of chilled microbrews and over 300 types of organic wines. The deli menu has been expanded and includes panini sandwiches, rotisserie chickens, smoothies, espresso and breakfast, lunch and dinner items. A fresh meat and seafood department offers all-natural meat and fresh from Florida seafood. New Leaf Market educates the community about the products they sell. They consider it their contribution to a healthier future generation. Visit their website at http://www.newleafmarket.coop.

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Diane Bass
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