ViVAS set for sprint finish at the Olympics

(PRWEB) June 17, 2012

ViVAS is in consultation with customers regarding flexible delivery options and maximising sales opportunities during the Olympics this summer. With extensive road closures set to affect customers throughout London, ViVAS is contacting all those lying within the Olympic Route Network (ORN), which will be off limits to non-Olympic traffic between 6am and midnight each day during the Games, and will be putting in place bespoke coping mechanisms.

As usual, food orders from parent company, 3663, will be delivered at the same time, to keep disruption to a minimum. ViVAS is also advising on wine list and cocktail development for customers looking to embrace Olympic themed events over the period as well as advising customers on how to generate footfall with drinks activity for those venues that are off the beaten path and will need to work hard to give people reasons to come in. These promotional drivers include sharing platters with wines from medalling countries, competitions to win glasses of fizz when Team GB wins gold and using social media drivers to alert customers to events.

Marketing Manager at ViVAS, Henry John, comments: “flexibility is going to be key during the Olympics, and whilst we are putting plans in place to deal with the disruptions, we will be working with our customers to ensure any last minute disruptions and changes to orders can be handled. The majority of our customers, especially the smaller operators with limited storage, rely on daily deliveries so operating an effective delivery system will be crucial to their smooth running. We are also expecting last minute orders from customers experiencing unforeseen spikes in alcohol sales once the Games are underway, as it is so difficult to predict the impact they will have at this stage”.

Initial findings show that whilst customers located close to the Olympic Park are most prepared, it is those around the peripheral venues that could be caught out. With a total of 34 venues in operation, The ORN will also affect Greenwich, Earls Court, Horse Guards Parade, Hyde Park, Lord’s Cricket Ground, Wimbledon and Wembley in the capital, as well as Eton Dorney, the Lee Valley White Water Centre, Hadleigh Farm in Essex, and Weymouth and Portland. In addition, Cardiff, Coventry, Glasgow, Manchester and Newcastle will each be co-host cities for the Olympic Football competition and are also set to experience disruption.

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