GoldMax Expects to Pump Over $100 Million into Local Economy in 2012; GoldMax Announces Opening of New Store in Carlsbad, California

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GoldMax USA celebrates the opening of the Carlsbad, California store at 6998 El Camino Real. As the leading gold buyer, GoldMax USA is committed to providing its customers with the best cash for gold exchange in the industry.

With Robin Leach, former host of Lifestyles of the Rich and Famous as its spokesperson, GoldMax USA, the largest chain of stores specializing in buying gold and precious metals from consumers in the U.S., expects to pump more than $100 million into the local economy this year by offering consumers the opportunity to cash in on the escalating prices of gold and silver. Last year, the company opened more than 70 stores across the country and spent in excess of $75 million buying consumers' gold and jewelry. With more than 200 stores in operation, GoldMax offers cash for unwanted jewelry, coins, sterling silver flatware, tea sets, and candlesticks in an upscale environment.

In southern California, GoldMax celebrated the grand opening of a new store on June 12 at 6998 El Camino Real in Carlsbad. GoldMax has more than 40 stores in operation in Southern California including recent store openings in Fullerton, Palm Desert and La Quinta. In the next 30 to 60 days, GoldMax plans to open stores in Athens, Georgia; and Carrollton, Dallas and McKinney, Texas.

There are lots of new cash for gold stores popping up, but the GoldMax brand is different. GoldMax is nothing like the average pawnshop – instead, customers can come in for a free, no obligation quote, within a comfortable, high class setting – and, if they’re ready to sell, they can do so right on the spot. GoldMax has changed the “cash for gold” game.

"People of all ages and economic backgrounds are rummaging through their jewelry boxes, closets and drawers, attics or basements and garages looking for unwanted items to sell," said GoldMax co-founder Jordan Sadoff. "Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote. They are often very surprised when they learn how much money they can get, even just for a few items. We often hear descriptions like, 'I went on a treasure hunt in my home' or 'I went shopping in my closet or garage.' We love to hear all of the great stories that are told by GoldMax customers. Many say how addicting this can be, too!"

GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer. The stores, which range from 700 to 4,000 square feet, resemble a cross between an upscale jewelry store and a business office. "We want our customers to feel comfortable and enjoy their experience at GoldMax," said GoldMax co-founder Scott Garber. "Our operation certainly has shattered any comparisons to a pawn shop or any other gold buying company."

GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks. GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles. "GoldMax offers a 110 percent best price guarantee," Sadoff noted. "If a seller receives a higher quote anywhere else, we’ll beat the price. It’s that simple."

"They can come into our stores with broken and unwanted jewelry and leave with money to spend on other luxury items," Garber said. "We see lots of broken chains, outdated jewelry, single earrings, gold charm collections, coins, grandma's tea set, and anything else our customers can find in their closets or jewelry drawers. With their new found cash, GoldMax customers tell us that they will spend it on a weekend get-away, new jewelry, clothes or accessories, or money to pay the bills."

About GoldMax
With approximately 200 stores located from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. Last year, GoldMax pumped more than $75 million into the local economy and opened more than 70 stores across the U.S. GoldMax plans to open 100 new stores in 2012, including stores in the Dallas-Ft. Worth market, a new market for GoldMax. GoldMax recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson. Leach doesn't accept payment for his endorsement of GoldMax, a rare event in the business of high-profile celebrity endorsements. GoldMax donates generously to his favorite charity, “Keep Memory Alive” (, which is committed to the education and research of a cure for Alzheimer’s, Parkinson’s, Huntington’s and ALS. Visit for more information.

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Barbara Basham
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