New York City, NY (PRWEB) June 19, 2012
LASIO® Professional Hair Care announces the launch of HYPERSILK® Challenge 2012, a contest seeking frizzy, messy, and totally outrageous hair in need of a silky new shine. Interested contestants are instructed to email LASIO® photos and videos of their disheveled looks. Ten of the worst hair don’ts will be chosen for a HYPERSILK® makeover at the LASIO® Beauty Factory in New York City.
The makeover will consist of using the keratin-infused daily care HYPERSILK® line to show women how just a little love, TLC, and of course HYPERSILK® can be used to keep a tamed mane. The lucky contestants will not only get a hair makeover by a certified LASIO® Studios LockStar, but go home with free HYPERSILK® products and a remedy for hair upkeep.
Send pictures and videos of your disheveled hair to marketing(at)lasioinc(dot)com. Include your name, address, telephone number, and email address in the email.
Winners will be chosen on July 23, 2012 and notified by email or phone.
About LASIO® Professional Hair Care
Founded in 2000 as the brainchild of Nadine Ramos, LASIO®, Inc. began with the creation of the LASIO® Keratin Treatment and LASIO Studios® salon. LASIO® proudly holds the title of “keratin pioneer” in the United States due to Ms. Ramos’ recognition of the unique reparative characteristics of this naturally created miracle protein, in an industry previously saturated with Japanese straighteners and harsh relaxers.
Since then, LASIO® Inc. has flourished into a beauty conglomerate; introducing the world to HYPERSILK®, a miraculous line of keratin infused daily hair care products, and Keratin Tropic®, the first formaldehyde free keratin treatment. LASIO® continues to grow and excel as a brand committed to providing innovative products and tools for in salon services and at home use.
HYPERSILK® is LASIO® Professional Hair Care's line of keratin infused daily care and styling products. It is a prime hair care option for women seeking healthy hair and a tailored match for the LASIO® Keratin Treatments. The HYPERSILK® line currently includes Replenishing Shampoo and Conditioner, Color-Treated Shampoo and Conditioner, Smoothing Balm, Advanced Serum, Wave Activator, and Revitalizing Masque.