Cannes, France (PRWEB) June 18, 2012
On Tuesday, June 19 from 12pm-1pm CEST, Cella Irvine, CEO of Vibrant Media, the leading global provider of contextual advertising solutions, will moderate the Havas Café Conversation, “Putting the Consumer First,” at the Cannes Lions International Festival of Creativity, the world's largest annual awards show and festival for professionals in the creative communications industry. This roundtable discussion presented by MPG Media Contacts at the Havas Café will take place at Le Grand Hôtel in Cannes.
The session will feature Charlie Crowe, the Founder and Chief Executive of C Squared, the international media and marketing industry’s fastest growing publishing and events company; and Allen DeBevoise, the Chairman and CEO of Machinima, the dominant video entertainment network for serious gamers worldwide. The forum will touch on the foundational shifts driven by consumers in the media and advertising landscape.
Irvine, Crowe and DeBevoise, who have spent their careers in leadership roles at the nexus of media, digital and advertising, will offer unique perspectives and key insights on a range of important topics such as:
The conversation will be hosted on Twitter at #cannesexperience and #mandmglobal. After the event, the panel will be archived and available for view at http://www.mandmglobal.tv. For more information, visit havascafe.typepad.com. To view Havas Café’s Cannes event agenda, click here.
About Vibrant Media
Vibrant Media (http://www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf.