New York City Jeweler Steps Up Their Online Game

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If diamonds are a girl's best friend than a jeweler, who are normally the gatekeepers to them, might be considered a relative because of their access to these highly valued items. With diamonds and other fine jewelry being sold online at a rapid pace, even in this economy, a New York City jeweler recognizes the need to really step up their online presence.

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S H Zell & Sons, premier New York City jewelers in the heart of the diamond district (23 West 47th Street), have been in business since 1981. Providing designs and matching fine jewelry to the individual is their specialty. Every piece is hand crafted so their reputation, as one can imagine, is unmatched in the industry. The majority of their business is through referrals, not finding the need for any fancy advertising.

The online world offers a ton of opportunity for exposure and they had a website for many years but the conversions were not as good as they would have liked. After a few consultations with Mark Ramos, SEO Director of Route 72 Systems, they decided to take the internet marketing firm on to handle all their online promotions.

"Not being found for key terms in the search engines was always a sign we needed help," states Steven Zell, lead designer and co-owner of the family owned S H Zell & Sons. He goes on to say, "We liked what Mark described about various strategies that we never even heard about! Even my father who is more old school in his approach to marketing is excited about the possibilities."

"As always, we look into what the client's needs are and offer them the best options to get what they want," states Ramos. The team at Route 72 at first will be handling search engine optimization for the Zell's but then expand their services to include everything from social media marketing to email lists marketing.

Route 72 continues to revolutionize the email data aggregation business space and consistently develops new products and services to assist online marketers in various niche verticals. Search engine marketing is just another one of multiple services offered to maximize a customer's online reach.

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Jim Alamia
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