Spanky Media Intensifies Web Development for Efficiency and Accessibility that Matches Business Needs

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Spanky Media

According to ABS, the varying types of online users pose a challenge not only to the government to educate older people to learn how to use the Internet but also to web developers to design websites that will cater to the needs of all Internet users.

Perth, Western Australia (PRWEB) June 25, 2012

Leading website development agency in Perth, Spanky Media has announced that it has made the necessary tweaks to its roster of products and services in order to help organisations and online businesses have effective and accessible websites for all types of users.

Netcraft, an Internet services company based in England, said that about 582,716,657 websites were created all over the world at the end of 2011. It is prospected that the number of websites will increase an additional 5.2% within this year. The said agency also noted that almost 27.2 million websites are created monthly all over the world. This makes it difficult for organisations that have just launched their own websites to gain good reception from its target audience. Especially considering that there are different types of users with different needs that frequent the World Wide Web. Dr. Hamadoun Touré, Secretary General of the International Telecommunication Union, told BBC that, “The internet plays a very important role in society and that it is the most powerful and potential source of enlightenment ever created.”

At the start of the 21st century, the Australian Bureau of Statistics (ABS) indicated that the use of Internet in Australian households have increased to 29% since the year 2000 and have continued to rise at a rate of 37% yearly. The Department of Communications, Information Technology and the Arts (DCITA) also noted that Internet users vary according to demographics and social status. This means that Internet users vary according to different age groups. The most dominant age group that access the Internet are those between the age 18 and 50 which comprise about 84% while the rest are comprised of Internet users who are 55 years old and above.

According to ABS, while the younger generation of Internet users do not have problems with using the Internet, the older generation are reportedly apprehensive in using the Internet because of cyber security concerns. Although the National Australia Bank (NAB) released a report on the Online Retail Sales Index indicating that the total revenue of online retailing has risen to 15% or $11.1 billion for the current year, this is only attributed to the purchases made by younger online shoppers.

Aside from cyber security issues, the Australian Communications and Media Authority (ACMA) indicated that older Internet users have low confidence on their Internet skills. In fact, 50% of those who are 65 years old and above reported that their computer skill level is “below average.”

The survey conducted by ABS also revealed that the social status has an effect on the number of Internet users in Australia. Currently, there are 60% of Internet users in the country who belong to the high income bracket while the remaining statistics belong to the low income earners. However, with technology now a cheap and accessible commodity, there are no significant differences on the social status of Internet users. With the many categories of Internet users, Judy Brewer, the Director of Web Accessibility Initiative (WAI), said that, “We’re seeing a lot more awareness and involvement in web accessibility than we did a few years ago,” and that web accessibility allows, “solid business expectation that web sites need to meet the needs” of different types of Internet users.

Spanky Media is a reputable website development company from Perth. They help organisations establish accessible websites for different types of users. To know more about strategies on web development, mobile website and many more, call Spanky Media at 1300 729 261 or drop by their site at http://spankymedia.com.au/.

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