David Emerald Announces Top Choice for the Challenger Role in the Diabetes Epidemic Goes to Mayor Michael Bloomberg for his Ambitious Efforts to Combat Poor Lifestyle Choices

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David Emerald Co-author of TED* For Diabetes: A Health Empowerment Story created the role of "Challenger" in his book as part of a behavioral model change for people to create better relationship and outcomes to their disease. In an effort to illustrate this empowerment role, Emerald chooses Mayor Michael Bloomberg as an exemplary example of a challenger in the fight against the nationwide diabetes epidemic and underlying causes of poor lifestyle choices with his efforts to combat rising obesity by proposing a ban on the sale of large sodas and sugary drinks in NY restaurants, theaters and street carts.

David Emerald, co-author of TED* for Diabetes: A Health Empowerment Story looks for contemporary “Challengers” (an empowerment role found in the book) who take on the epidemic of type 2 diabetes. Emerald announces his top choice of best “Challenger” to the nationwide diabetes epidemic to be New York Mayor Michael Bloomberg for his ambitious effort to combat rising obesity with plans to ban the sale of large sodas and other sugary drinks at restaurants, movie theaters and street carts.

According to Emerald’s framework, TED* (*The Empowerment Dynamic™), the role of a Challenger is one who encourages a call to action, for the purpose of learning and growing, and inspires us to consider a better behavioral path leading to more positive outcomes. “Challengers do not tread lightly, by definition they shake up the status quo. I chose Mayor Bloomberg as an example of Challenger because he has proposed a measure that supports his mission to improve the health of New York’s citizens. All Americans are now part of the conversation,” Emerald points out. Emerald identifies Challengers as people who confront current attitudes and behaviors and forces us to think is new and different ways.

“Of course the Mayor will receive significant push back from special interest groups, like the makers of soda, and even citizens concerned about their individual rights. However, Bloomberg is putting the conversation on the table and exposing the reality that growing numbers of Americans are making choices that are burdening our medical and social service system while influencing younger children to engage in eating behaviors that adversely affect their health ,” Emerald explains.

“The reason we wrote this book is to focus on positive approaches to health issues. Mayor Bloomberg has initiated an important conversation that all Americans must participate in,” added Emerald.

About David Emerald
David Emerald is an author who weaves storytelling through a rich narrative that, in collaboration with his co-author Dr. Scott Conard, merges a basic understanding of the science of diabetes with the author’s innovative psychological and social paradigm model-- TED* (*The Empowerment Dynamic ™). David’s personal experience with type 2 diabetes adds to the authenticity of personal emotions people experience when diagnosed with an illness, disorder or disease.

David is an international consultant, facilitator, executive coach, author and worldwide speaker and workshop facilitator sought by businesses, organizations and institutions through his position as co-founder the Bainbridge Leadership Center (Bainbridge Island, WA) and director of their organizational leadership and self-leadership practices, at the core of which is TED* (*The Empowerment Dynamic). For media inquiries and interviews contact Inspired Media Communications at dianeden(at)centurytel(dot)net or 503-678 1356
Connect with TED*:

http://www.facebook.com/pages/David-Emerald-The-Power-of-TED-The-Empowerment-Dynamic/101728178545

http://twitter.com/#!/powerofted

http://powerofted.com/diabetes
TED* for Diabetes: A Health Empowerment Story is now available at http://www.powerofted.com/diabetes and available for order from Amazon.com

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|Diane Dennis
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