Channel Partner Analysis allows Sales and Marketing Management to take a fact-based approach to channel issues.
Minneapolis, MN (PRWEB) June 18, 2012
While managing a direct sales force can be challenging, optimizing the performance of the partner channel can be one degree of separation more difficult. That difficulty is the result of being separated from the partner sales force, the sales cycle and the ultimate buyer.
"What we find is that in order to have a winning combination with your channel partners, you need access to information typically out of your grasp," said Matthew Matsui, Managing Partner and founder of Veralytics. "Veralytics specializes in collecting this information by going directly to the source of the information - the partners and the end buyers of your product - and applying rigorous analytics to isolate the issues that impact channel performance," said Matsui.
Veralytics gets to the heart of channel performance by first uncovering the factors that drive partner recommendations. Once the factors are understood, Veralytics works directly with partners and target buyers to identify opportunities to increase the frequency of partner recommendations. Finally, Veralytics analyzes won and lost deals to understand the leading causes of positive and negative outcomes and develops insights designed to improve win rates.
"Providing this type of consistent, reliable information is a tremendous benefit for our clients,” said Matsui. “It allows management teams to take a fact-based approach to the channel and enables Sales leaders to follow through on the recommendations with confidence.”
Veralytics offers Channel Partner Analysis in a 1, 2 and 3-year subscription model.
About Veralytics, LLC
Veralytics, a management analytics and consulting company, has been based in Minneapolis, MN since 2008. Veralytics provides predictive sales analytics, market intelligence and product insights. Veralytics, LLC provides clients with market-based insights backed by deep analytics that allows them to make quick, decisive decisions about their people, products, process and markets. Services include: Win Loss Analysis, Brand Audit, Marketing Channel Effectiveness, Sales Force Assessment, Best Prospect Profile, Net Promoter Score and Product Potential Assessment as well as Voice of the Customer studies.
Veralytics can be reached by calling (877) 515-7141.
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