Marketing General Incorporated and Avectra Partner to Help Associations Grow Their Businesses

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Combined strength of market leaders delivers unparalleled membership marketing and management offering for associations

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This is a great example of how two well-respected companies working in the association industry are able to come together and provide a best in-class technology solution for our customers

Avectra, a leading web-based Social CRM developer of member and donor-based software for associations and not-for-profits, has announced that it has partnered with Marketing General Incorporated(MGI), a leader in membership marketing solutions, to provide Avectra clients with superior data-driven research and marketing consultation that they can use to improve their associations performance and bottom line results.

Through the partnership, Avectra customers gain access to personalized reports from the 2012 MGI Membership Marketing Benchmarking Report that includes responses from over 691 membership and trade associations, which enables membership and marketing teams at associations to quickly identify problems and opportunities in marketing outreach to members and prospects. The personalized nature of the report prepared for each association adds clarity and depth by offering analysis of tactics and strategies that drive awareness, recruitment, engagement, renewal and reinstatement to a specific data-set that represents one of several criteria that include market, membership size, budgets, trade versus individual membership, and renewal rate.

"Associations recognize the strategic and tactical marketing value of the MGI Membership Marketing Benchmarking Reports," stated Patrick Dorsey, vice president of marketing with Avectra. "Avectra welcomes the opportunity to provide our customers with the opportunity to have a deeper, personalized analysis of the information for planning and presentations to their Boards. We recognize that a data-driven membership marketing strategy coupled with Avectra's innovative membership management technology is what will continue to make Avectra customers the most successful associations in the industry."

For more than 34 years, MGI continues to provide associations with strategic and tactical marketing support through development of strategic membership and product marketing plans and the successful implementation of these plans using direct mail, telemarketing, e-marketing, SEO and other channels to deliver client messaging and grow awareness, drive membership growth, increase member engagement, enhance member renewal, driving overall association ROI. The Avectra Social CRM Suite features a collection of web-based products that help organizations and their members better organize their data, identify key trends and members influencing the community, and monitor and interact with its members through various social media channels.

MGI will conduct a series of seminars and webinars for Avectra clients introducing them to MGI’s proprietary analytical tool called Competitive Set Analysis. Competitive Set Analysis is a newly developed research instrument that compares an association’s performance on a variety of metrics with the broad association universe as revealed in MGI’s annual Membership Marketing Benchmarking Report.

“This is a great example of how two well-respected companies working in the association industry are able to come together and provide a best in-class technology solution for our customers,” said Erik Schonher, vice president at MGI. “This partnership taps our respective strengths to augment the success of our customers’ organization-wide goals, positively impact member initiatives, and drive revenues.”

About MGI
Marketing General Incorporated brings to associations and businesses more than 30 years of strategic insights from testing, market research, and data analysis of member behavior and membership marketing.

To learn more about MGI please visit, or call 800-644-6646.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit, or call 800-858-8272.
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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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