“The sale site pulled in about 13,000 visitors the first day, with a bounce rate of only 10%, so 9 out of 10 people stuck around to check things out for a while,” said Taylor Polk, Excela Creative’s social media developer.
Los Angeles, CA (PRWEB) June 20, 2012
When it comes to brows, Billion Dollar Brows knows the secret to plucking, waxing and beautifying to perfection. It’s no wonder that when the brow company debuted on TODAY Show’s “Jill’s Steals and Deals” segment on June 5, sales went through the roof with a 79% conversion rate, making shopping even more seamless with top website design group Excela Creative’s custom high-traffic web platform.
“The sale site pulled in about 13,000 visitors the first day, with a bounce rate of only 10%, so 9 out of 10 people stuck around to check things out for a while,” said Taylor Polk, Excela Creative’s social media developer. “About 9% of customers also came back later to do some follow-up shopping.”
Offering an exclusive deal on their “Three Steps To Beautiful Brows Kit” at a staggering 81% discount, Billion Dollar Brows recorded thousands of units sold during the three-day sale. The brow brand also offered a generous 50% discount for its best-selling tinted brow gel and a 60% discount for its signature tweezers.
“I have had a fantastic experience working with Excela,” said Bob Plain, co-founder of Billion Dollar Brows. “Every member of their team was extremely responsive to our needs and worked unbelievably hard to ensure the project was a success. Our appearance was in fact a great success, in large part thanks to Excela's guidance and expertise.”
Excela Creative has built more than 100 high-traffic websites for “Jill’s Steals and Deals,” proven to perform impeccably to eliminate technical issues associated with one-time online sale events, all while enhancing the customer shopping experience. Brands featured on these 24-hour sale segments offer deep discounts not found elsewhere, often up to 80% off.
Excela Creative designed the custom server e-Commerce platform for the Billion Dollar Brows sale event on Good Morning America’s “Deals and Steals” April 26 segment.
ABOUT EXCELA CREATIVE
With more than 100 high-traffic websites designed, Excela Creative has become the leading choice for brands featured on TODAY Show’s “Jill’s Steals and Deals.” A division of Excela, For Everything Business, the company specializes in after-sale online marketing services including email marketing, social media marketing, web design, digital PR and more. For more information, please visit http://www.excelacreative.com
ABOUT BILLION DOLLAR BROWS
As the “only cosmetic company exclusively dedicated to eyebrows” Billion Dollar Brows boosts a cosmetic line just for brows including powders, pencils, gels, tools and their signature Brow Boost. With a salon based in the heart of Beverly Hills, BDB Brow Artists have shaped the arches of Los Angeles' most powerful tastemakers on a daily basis. For more information, please visit http://www.billiondollarbrows.com
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