CRM has come of age as the tool of choice for many business applications that directly impact the bottom line.
Marlborough, MA (PRWEB) June 21, 2012
Altico Advisors - a Microsoft Gold Certified Partner specializing in Microsoft Dynamics GP, Microsoft Dynamics CRM, Business Intelligence, and Integration Services – announces the release of a new white paper, “24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers.” This white paper offers a fascinating look at 24 short stories about companies in a broad range of industries using CRM to enhance, automate, and optimize critical business processes.
Altico Advisors was chosen by the CRM Software Blog to serve on a panel of 24 CRM software experts from across the US and Canada, each of whom contributed a true life story to this project.
“We appreciated the opportunity to serve on the panel of experts who contributed to this ground-breaking white paper that illustrates the multitude of unique ways that CRM has been used by 24 ‘wildly’ different companies,” says Mike Kean, President at Altico Advisors. “There was a time when CRM was synonymous with Sales Force Automation (SFA). But as you read this white paper, you’ll see that CRM has come of age as the tool of choice for many more business applications that directly impact the bottom line.”
The 24 featured scenarios include a National League baseball team using CRM to gain deeper insight into their customers’ buying habits; a church group that deployed CRM to better manage membership, outreach and fund raising; and a medical device manufacturer and distributor using Microsoft Dynamics CRM in conjunction with the Altico Service + CRM Accelerator to track product recalls and meet compliance requirements.
“With more than 2 million users working at 30,000 companies around the globe, it wasn’t hard for the CRM Software Blog panelists to find 24 examples of firms that depend on Microsoft Dynamics CRM to manage sales, marketing and operations,” adds Marcia Nita Doron, Marketing Director at Altico Advisors. “The list of practical applications for CRM keeps growing as Mobile CRM is embraced by more and more companies, especially those with a mobile sales force and/or field service agents.”
“24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers” can be downloaded from the Altico Advisors home page.
Headquartered in Massachusetts, Altico Advisors implements and supports business, financial, and customer management software solutions for mid-market enterprises, primarily throughout New England. Altico is a Microsoft Gold Certified Partner specializing in Microsoft Dynamics GP/ERP (Great Plains), CRM, and Business Intelligence (BI) systems for manufacturing, distribution, software development and service companies. In addition, Altico provides a wide variety of consulting and advisory services, such as outsourced financial services, business and IT strategy alignment, software selection, and business analytics. Connect with Altico Advisors on Twitter @AlticoAdvisors or visit the Altico Web site at http://www.AlticoAdvisors.com