RFID Journal Presents RFID in High Tech 2012

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The company’s inaugural event focused on the technology sector will educate attendees about how RFID technologies are being used in the high-tech industry.

NEW YORK, June 20, 2012—RFID Journal announced today that registration is now open for RFID in High Tech 2012 (http://www.rfidjournalevents.com/hightech), the company's first conference and exhibition focused on the use of radio frequency identification technologies within the high-tech industry. The event will be held on Oct. 11-12, at the Crowne Plaza San Jose-Silicon Valley, in Milpitas, Calif.

“We’ve seen a growing interest among technology firms in utilizing RFID to manage servers and other IT assets, tracking work-in-process for electronics products, and embedding RFID in products to enhance their functionality,” said Mark Roberti, RFID Journal's founder and editor. “This is a great opportunity for Silicon Valley companies to learn how they can benefit from deploying RFID.”

Maryanne Flynn, Cisco Systems' director of operations, will explain how her company has greatly improved its ability to track IT assets anywhere in the world, and how it has boosted IT asset-utilization rates, cut capital expenditures on unnecessary assets, and reduced the amount of time that employees spend searching for missing equipment.

Intel has developed a platform enabling the use of embedded UHF RFID to deliver new capabilities and benefits to electronics manufacturers, retailers, corporate IT departments and service providers. Shahrokh Shahidzadeh, the firm's senior principal technologist, will explain how the solution allows retailers to customize electronics products for customers, and how IT departments can provision new computers by sending data to an RFID transponder—all without removing equipment from the box.

Additional case studies will explore how RFID can be employed to track printed circuit boards during assembly, thereby reducing labor associated with scanning bar codes and improving productivity; the tracking of laptops and other equipment within campuses; and how to better manage electronics inventory.

Cornerstone-sponsored by Impinj, a leading provider of ultrahigh-frequency (UHF) RFID solutions, RFID in High Tech will bring together leading end users, potential end users and vendors looking to learn about the benefits that the technology can provide to their operations. The leading providers of RFID hardware, software and services will be at the event, demonstrating their latest solutions.

What's more, the conference will feature fast-track RFID training for software application developers on Oct. 12. This instructor-led course, offered as part of RFID4U's Fast-Track series, will explain how software companies can build the next generation of rich, interactive RFID applications for passive UHF RFID readers and peripherals. A combination of lecture and hands-on laboratory exercises, the training will outline various ways in which users can programmatically control fixed and handheld interrogators, printers and general purpose input/output (GPIO) devices—either directly, or via Open Process Control (OPC) servers. Participants will develop a working understanding of proven methodologies, based on best practices, industry-proven processes and the instructor's practical experience.

For further information, please visit the RFID in High Tech Web site, http://www.rfidjournalevents.com/hightech, or contact Attendee Registration at hightech(at)rfidjournal(dot)com or (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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Mark Roberti
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