Shoppers are concerned about chemistry lab-sounding synthetic ingredients and are looking for ‘clean labels’ saying, ‘If I can’t say it, why should I eat it?'
St. Louis, MO (PRWEB) June 19, 2012
St. Louis area-based RIBUS, Inc., the global leader in rice-based alternatives to chemistry lab-sounding ingredients, celebrates 20 years of operations this summer. Named the 2011 Missouri Agriculture Exporter of the Year last January, the company produces non-genetically modified (non-GMO) natural, organic, and gluten-free rice-based ingredients for leading global producers in the food, beverage, and dietary supplement sectors. RIBUS is exhibiting at the June 26-28IFT (Institute of Food Technologists) Food Expo in Las Vegas (booth 1957).
RIBUS’ (Rice Business U.S.) global sales of Nu-RICE®, Nu-BAKE®, Nu-FLOW®, and Nu-FLAC® rice extracts and rice concentrates have increased consistently over the years despite the recession, often with double to triple digit annual growth increases. Strict regulations and global consumer interest in non-GMO, organic, gluten-free, natural, kosher, hypoallergenic, and vegan products have fueled the growth, resulting in food manufacturers around the world reformulating or creating new products to meet the rising demand. RIBUS supplies high-quality ingredients in more than 40 countries with distribution offices in 18 of them (primarily in North America, Europe, and the Asia Pacific region).
“Shoppers are concerned about chemistry lab-sounding synthetic ingredients and are looking for ‘clean labels’ saying, ‘If I can’t say it, why should I eat it?'” noted RIBUS president Steve Peirce. “Using RIBUS’ ingredients, processors and brands can maintain the same ingredient functionality, but remove words such as silicon dioxide, magnesium stearate, and sodium stearoyl lactylate from the product ingredient label, meet organic standards, and negate the need for allergy declarations.”
The holder of numerous U.S. and international patents, RIBUS uses rice bran and hulls from U.S. farms to make a variety of ingredients that serve many functions. For example, they emulsify (bind oil and water), carry flavors, help dry ingredients flow freely, and increase output of extruded cereals, snacks, and pasta. Use of the ingredients results in clean labels as well as processing efficiency, output increases, reduced breakage, and added yields which also brings about reduced cost-of-goods and increased profits.
RIBUS is founded on the basic tenets of environmental sustainability. Its patented technology enables 100 percent of the rice crop to be used for human consumption. In addition, no genetically modified rice is grown in the United States. Approximately 40 percent of all RIBUS ingredients are certified organic, making up the fastest growing segment of the company’s products.