Unauthorized Press Release Forces Leading Electronic Cigarette Company to Explain their Loyalty Program

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This was an unauthorized statement, and does not represent our company’s position. The program is in no way linked to this study, particularly considering that it was launched well before this study even took place.

(PRWEB) June 19, 2012

On Monday, June 18, an unauthorized press release was distributed claiming to be from the electronic cigarette company Green Smoke. The press release stated that a study, completed by the Archives of Internal Medicine, said that smokers can prolong their life if they quit smoking. The release continued and made the claim that Green Smoke’s Loyalty Program was launched following the results of this study, encouraging smokers to switch to their brand of electronic cigarettes.

The press release was not released by Green Smoke. Green Smoke® electronic cigarettes are purely a recreational smoking device. Smokers can use them to enjoy their cigarette in many places cigarettes are normally banned.

“We’re extremely disappointed with this incident,” says Robert Levitz, Green Smoke’s CEO. “This was an unauthorized statement, and does not represent our company’s position. Our Loyalty Program was put in place last year to reward customers who buy from us, and to give them a chance to earn free products. The program is in no way linked to this study, particularly considering that it was launched well before this study even took place.”

Green Smoke’s loyalty program was launched last September. Its purpose was to reward customers by awarding a certain number of “points” for each product purchased. As a customer purchases more products and their points increase, they can redeem the points for new products. It’s purely a program for rewarding loyal customers.

For more information about Green Smoke’s Loyalty Program, please visit Green Smoke’s website at http://www.greensmoke.com/loyalty.html.

About Green Smoke®
Green Smoke Inc. is based in Miami, FL. and was founded to provide smokers with an exciting new alternative to traditional cigarettes. As a leading electronic cigarette brand, Green Smoke® is known for providing their customers with the best smoking experience available. Their revolutionary FlavorMax™ Cartomizers have been rated the best in the industry with their unmatched rich flavor and high smoke volume. Green Smoke has also been awarded the StellaService Award of Excellence for their outstanding customer service. The company continues to pride itself on consistently delivering the highest quality products and one of the best customer experiences in the industry. Green Smoke® is the proud sponsor of TJ Bell and Car #32 in the 2012 NASCAR Sprint Cup Series.

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