Toronto, Ontario, Canada (PRWEB) June 19, 2012
Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announced today a webinar entitled “How to Engage Millennials for Financial Services.” The free webinar will take place on Thursday, June 28 at 3 p.m. EDT, co-hosted by Empathica and the Business Development Institute.
Millennials have adopted social media into their daily lives and would rather send a text message than place a call. Meanwhile, banks and financial service institutions have suffered as a result of a shrinking customer base.
“It is important to understand your audience, no matter the industry,” said Dr. Gary Edwards, Chief Customer Officer at Empathica. “By reaching this generation in a way that they are familiar with, your message will have a larger impact. Brands that engage the millennial generation, through social media channels like Twitter and Facebook, can tap into the tremendous purchasing power of this segment.”
During the webinar, Dr. Edwards and Dr. Natalie Petouhoff, a leading Social Media ROI Specialist and Social Business Strategist, will address:
- How financial institutions use social media to drive customer loyalty, grow customer lifetime value and encourage active advocacy
- How leading companies use social media to listen to client feedback and create great customer experiences
- Case studies on how financial institutions use social media to increase customer acquisition and drive revenue through word of mouth
Empathica is the leading provider of social Customer Experience Management (CEM) programs to the world’s most respected multi-unit brands in the retail, food services, banking, petro and hospitality sectors. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.
Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 70,000 locations in over 50 countries. A privately-held organization, Empathica is headquartered in Toronto, Canada with executive consultant offices throughout the United States and a European office in Birmingham, England. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.