Vienna, VA (PRWEB) June 20, 2012
Speeding ahead in today’s highly competitive world of digital information sharing, Barrett-Jackson is aiming for the technological lead with the launch of their new QR code initiative. The beta launch is slated for Barrett Jackson’s highly anticipated Orange County auction in June, 2012.
Built by Liqueo on a unique cloud-based platform, Barrett Jackson’s QR Code Marketing System will integrate with their existing consigner database to automatically generate custom mobile advertising campaigns and unique QR Codes for each vehicle at the auction. The mobile optimized vehicle campaigns will include auction details, descriptions of each vehicle, photos and video. Additionally, each Barrett-Jackson vehicle campaign will feature a rotating hourly vendor special, complemented by a charitable contribution feature and multiple social sharing options.
“This system is advantageous for Barrett Jackson’s consigners, vendors, enthusiasts and charities. Consigners can display their QR code on their vehicles as well as print materials such as postcards, flyers, posters and magazines. This enables enthusiasts and potential bidders to see, store and share photos, videos and important information for every vehicle they’re interested in. With both charity donation options and vendor specials delivered to every vehicle campaign, it also offers a unique way to get the world out to the thousands of auction attendees.” said Allan Tone, CEO of Liqueo.
“By incorporating Liqueo’s robust QR Code Marketing System developed especially for us here at Barrett-Jackson, we’re adding a unique, user-friendly feature to our auctions. This system is a great way to get the word out instantly to thousands of people who aren’t able to be directly in front of the auction block—it’s like being on the block even though the block you’re standing on may be hundreds of miles away. We’re really excited about it and looking forward to rolling it out at our Orange County auction in June 2012”
Making the integration, onsite marketing and adoption process as seamless as possible Barrett-Jackson and Liqueo are working very closely with Elbow Digital, a wholly owned subsidiary of RealWorld Marketing which has been a Marketing partner for Barrett-Jackson for many years.
About Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Events™” in Scottsdale, Palm Beach, Las Vegas and Orange County. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694.
About Liqueo, Inc.
Liqueo is a technology company based in Vienna, VA, that offers a SaaS* platform solution for companies to develop and implement cloud-based mobile marketing campaigns. Using smartphone technology, the platform solution enables companies to engage customers and prospects leading to enhanced sales and product adoption. Companies can leverage the platform to broadcast rich, relevant and personalized content to customers at the right place and at the right time via any mobile device. The platform also allows companies to capture the: who, where and when leading to a more integrated CRM and marketing strategy. For more information about Liqueo, visit http://cars.liqueo.com or call (301) 760-3957.
*Software as a Service