The LocalMailMax℠ Service Delivers Retail Consumers

Share Article

LocalMailMax℠, a new home delivery direct mail solution from, provides an inexpensive, efficient way to reach the best customers.


LocalMailMax℠, a new home delivery direct mail solution from, provides an inexpensive, efficient way to reach the best customers.

“Our new LocalMailMax℠ direct mail program allows businesses to send promotions to every house within specific carrier routes without customer addresses or the hassle of bulk mailing,” declares John Bagwell. “Add those advantages to an average reduction in postage rates of 50%, and a targeted direct mail campaign becomes very affordable and easy with Every Day Direct Mail or Marriage Mail. When specific addresses are necessary, customized direct mail may be the best option.”

LocalMailMax℠ from Bagwell Marketing provides small and medium businesses with an all-inclusive design, printing and delivery service. Using one of the three options for saving money and facilitating home mail delivery, LocalMailMax℠ is a cost-effective way to reach residents in particular neighborhoods.

Studies show that people who live within 3 miles comprise 80% of the clientele of most retail businesses. There are several economical ways to target them with promotional information in the mail as part of the LocalMailMax℠ marketing mix. When demographic or personal information allows specific targeting for neighborhood marketing, LocalMailMax℠ is the perfect solution to keep costs down.

The three options available with LocalMailMax℠ are the US Postal Service’s mailing program called Every Door Direct Mail (EDDM), Shared Mail (Marriage Mail), and custom direct mail.

Now retail establishments can have attractive postcards or mailers created, printed, and sent to all their prospective local customers with ease. Companies only need to select the kind of mailing and the recipient neighborhoods. Bagwell Marketing handles the design, printing, USPS paperwork, and delivery to the post office in keeping with postal guidelines. With Bagwell’s LocalMailMax℠, businesses can promote themselves to the right people while saving time and money.

Rent 1st, a Texas rent-to-own retailer, was among the first client’s to use Bagwell’s new service. J.D. Epley, President of Rent 1st, explains that “if we didn’t do this we would have to buy mailing lists for our target neighborhoods, order labels grouped by zip codes, commission the design, find and manage the printing, purchase a mailing permit and bulk postage, match the postage and mailing labels, sort and bundle the mail and deliver it all to the post office. Bagwell Marketing has saved us time and money and allowed us to reach our most likely customers. We know our sales flyers work because renters bring them with them into our stores.”

LocalMailMax℠ is designed to handle it all so that businesses can focus on responding to all their new customers. Research shows that 79 percent of all households scan or read direct mail, mailed promotions will be retained and passed along, and printed pieces create an emotional connection with readers.

Additional information is available at LocalMailMax or by calling toll free 1-866-281-8830.

About Bagwell Marketing:
For over 30 years, Bagwell Marketing has provided everything related to marketing, advertising and public relations. We pride ourselves on being our client’s full-service marketing “business partner®”. We have extensive knowledge of direct mail, internet marketing, e-commerce, and search engine optimization. We also specialize in advertising solutions including television and radio broadcast production, social media, traditional media planning and buying. Other marketing services include account management, new business development and marketing plans and proposals. Our affiliated company, Bagwell Promotions offers advertising promotional products for trade show giveaways and customer loyalty programs.

John Bagwell

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Bagwell
Follow us on
Visit website