New York, NY (PRWEB) June 21, 2012
Greece has been making global headlines lately as the country’s overspend from recent years has led to a financial downward spiral, which as the New York Times put it, is “provoking an economic crisis that has decimated the country’s economy, brought down a government, unleashed increasing social unrest.” Meanwhile, while the headlines may be bleak, there are some industries that are aiding the economy, among them the dairy industry. With a focus on international exports, one of Greece’s top organic dairy companies, Olympus Dairy International, can speak to this as they have seen steady financial growth, offering an optimistic view to a country struggling.
With a great focus on exports, along with successful partnerships the company has established abroad, Olympus Dairy International proves that they stand tall in the Greek market. With a significant presence in more than 25 countries worldwide, the company has shown steady growth with a net yearly gross of 238 million euro in 2011 up 63% from 2007 (with and annual net gross 151 million euro.) Olympus Dairy has continued to contribute to the Greek economy and with the launch of Olympus Dairy USA in 2010, the company continues to invest in its global brand.
“Olympus Dairy is of course part of the Greek economy, so it would be naïve to argue that we are not affected,” commented Anastasios Baradakis, Olympus Dairy USA President, “The fact though that Olympus is a all-natural company with quality offerings, along with decades of tradition, has affected it less compared to other companies in the same industry, and the proof of that is the sustainable growth of the company.”
Greek yogurt, a key ingredient in the Mediterranean diet, has recently been touted in the United States for its numerous health benefits including high protein and calcium content, as well as its thick texture and luxuriously creamy taste. This year, food industry analysts in the US predict the dairy product will reach a projected $2 billion at the end of this year, whereas five years ago, annual sales of Greek yogurt totaled just $35.4 million.
Following a highly successful test market introduction, the US division is undertaking a national roll-out of the company’s authentic and deliciously rich tasting Olympus Greek Strained Yogurt, becoming the only Greek Strained yogurt imported directly from Greece. In doing this, Olympus Dairy has contributed to aiding unemployment, as there are a great number of Greek farmers, suppliers, carriers and other partners included in the effort to export internationally.
“Olympus is committed to growing the US market and as such will be making a considerable investment. As our brand continues to grow, our global efforts will only continue to aid the Greek economy," concluded Baradakis.
For more information, please visit http://www.olympusdairyusa.com or contact Leesa Raab, 212-693-2150 x314, leesa(at)adinfinitumny(dot)com or Alana Cowan, 212.693.2150 x309, Alana(at)adinfinitumny(dot)com
About Olympus Dairy International
Following a long Greek tradition in making yogurt, Olympus Dairy carefully crafts each cup of yogurt to perfection, using only the highest quality natural ingredients. Founded in the mountains of Greece, Olympus Dairy milk suppliers take great care and responsibility to provide you with the best raw material for an authentically Greek yogurt experience. Our unmatched quality of Olympus yogurt is a direct result of milk taken front select cows grazed on special pastureland, located in the heartland of Greece.
I Greece News, New York Times, as updated June 10, 2012, http://topics.nytimes.com/top/news/international/countriesandterritories/greece/index.html
II Tasty, protein-rich greek yogurt continues to hook U.S. consumers, NJ.com, as updated May 27, 2012