Datamark Furthers Commitment to Helping Schools Better Serve Prospective Students with TARGUSinfo’s Multi-Point Identity Confidence Verification Solution

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Datamark to Utilize New Multi-Point Identification Confidence in addition to On-Demand Lead Scoring to Provide its Clients with the Best Qualified, Contactable Prospective Students

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TARGUSinfo’s hands-on consultative approach enabled us to better understand prospective students and how–with our schools–we can improve interactions with them - Datamark CEO Tom Dearden

TARGUSinfo, a Neustar company and the trusted real-time information services and analytics provider, announced today that long-standing education client Datamark has strengthened its commitment to providing its clients with the best qualified, contactable prospective students using TARGUSinfo’s Multi-Point Identity Confidence and On-Demand Lead Scoring solutions.

After utilizing other lead scoring solutions, Datamark will now be offering TARGUSinfo’s On-Demand Lead Scoring for improved insight into prospective students at the moment he or she inquires about enrolling, helping Datamark’s clients better serve their prospective students. On-Demand Lead Scoring allows Datamark and their clients to instantaneously prioritize leads and personalize the prospective student’s experience for its higher education partners.

For several years, Datamark has relied on On-Demand Lead Verification to ensure the hundreds of thousands of leads it manages for its client partners are contactable. Datamark is redoubling that effort by now employing TARGUSinfo’s Multi-Point Identity Confidence (MPIC) verification solution. MPIC is the industry’s next generation verification service that evaluates multiple aspects of a prospect’s contact information–name, phone numbers, email addresses and physical addresses–in real-time through a single query.

“TARGUSinfo’s hands-on consultative approach enabled us to better understand prospective students and how–with our schools–we can improve interactions with them,” said Tom Dearden, CEO, Datamark. “Given the importance of higher education and the data assets and analytics they bring to bear, we believe TARGUSinfo provides us with solutions that help us better serve our schools.”

“Datamark is dedicated to helping their clients ensure that leads are contactable, and better understand those with the highest propensity to enroll, persist and succeed,” said Sanaz Pentz, director of higher education, TARGUSinfo. “We’re excited to continue providing value in that process, and look forward to providing a real-time scoring solution that will only improve and deepen their commitment to clients.”

In May at the 2012 Interactive Insights Summit, TARGUSinfo presented Datamark with the ElementOne Edge Award for their commitment and outstanding work using scoring to help clients better serve their prospective students. The ElementOne Edge Award is given annually to the company that best employs analytics (scoring or segmentation) to solve a pressing business problem.

Datamark and TARGUSinfo will further lend their verification and scoring expertise to attendees of the session “Inclined but Inactive? Winning Over Past Prospects” on Thursday, June 21, 2012, from 1:30 to 2:45 PM PT at the Association of Private Sector Colleges and Universities (APSCU) Annual Convention and Expo.

About TARGUSinfo, a Neustar company
TARGUSinfo is the trusted real-time information services and analytics company, and the only provider with IAN (Identifiers, Attributes and Network), the authoritative on demand insight engine. IAN powers a broad suite of complementary, multichannel consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Marketing and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time. As a result, America’s top brands rely on TARGUSinfo’s authoritative, current and secure solutions to improve audience interactions, increase conversion rates, optimize customer experiences, as well as reduce transactional risks and costs. Headquartered in Sterling, Va., TARGUSinfo is a division of Neustar, a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities, network efficiencies, institute cybersecurity and fraud protection measures. For more information, visit and


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