St. Louis, Missouri (PRWEB) June 21, 2012
Media Management, Inc. (http://www.MediaAudit.com) has finalized an exclusive alliance agreement with Aptus Insights, LLC (http://www.AptusInsights.com). Through this partnership MMI – the leading independent media audit firm in the US – will now have the ability to provide clients with unparalleled insights into the effectiveness of their Social Media marketing efforts.
MMI, which has been setting the standard in media accountability since 1995, provides its clients with industry-leading capabilities to monitor, measure, and audit marketing investments. Through this partnership with Aptus, MMI will now be able to extend these same capabilities to Social Media.
In addition to monitoring, measuring, and monetizing the success of Social Media campaigns, Aptus combines cutting-edge technology with leading-edge abilities in computational social psychology to provide organizations with unique insights into Who their customers are, What they truly think, Where they can be found, When they buy, Why they do what they do – and How you can leverage that knowledge to your advantage. Aptus provides clients in the Corporate, Political, and Government sectors with data-driven actionable insights.
According to Thomas E. Bridge, Chief Executive Officer of Media Management, Inc. (MMI), “partnering with Aptus takes our accountability efforts on behalf of our clients to the next level. Having the ability to utilize Aptus’ proprietary tools to data-mine meaningful insights will be invaluable to our clients’ success in Social Media”
Dr. JT Kostman, President of Aptus adds, “We are thrilled to be partnering with MMI. Their well-earned reputation as industry-leaders and innovators were what drew us to them, but their obsessive commitment to bringing value to their clients is what made this partnership inevitable. We are looking forward to drawing on our combined capabilities to provide our mutual clients with highly profitable insights.”
Media Management, Inc. (http://www.mediaaudit.com) was founded in 1995 and currently provides media audit support across all measured media for major advertisers active in the US and the Asian media market place. MMI is the only media audit firm using the patent pending, Circle Audit® software to quickly analyze billions of dollars in media transactions on behalf of clients worldwide.