Athletic Propulsion Labs Debuts the Concept 2 in Black and Classic APL Green

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Features Dramatic New Hi-Definition Upper.

Features Dramatic New High-Definition Upper

Athletic Propulsion Labs Debuts The Concept 2 in Black and Classic APL Green

Athletic Propulsion Labs® is going back to its roots by bringing back its black and classic APL® green colorway on the APL Concept 2.

Athletic Propulsion Labs® is going back to its roots by bringing back its black and classic APL® green colorway on the APL Concept 2. Released today, after the original APL Concept 1 in black and APL green sold out, this edition features a striking APL Green translucent outsole accented with a new hi-definition black upper, a white midsole and APL Green flow vents, along with laces in black and signature APL Green.

The APL Concept 2 is a state-of-the art basketball shoe providing maximum versatility for team play and recreational use. The Concept 2 contains APL’s revolutionary, compression spring-based Load 'N Launch™ technology, Banned By The NBA, and designed to instantly increase a player’s vertical leap.* The Load ‘N Launch technology is complimented by a unique, 4-layer insole engineered to work with the high-performance sockliner and internal shank plate. The APL Concept 2 Basketball Shoe in Black and APL Green weighs just 15 ounces and features an innovative, high definition synthetic upper material, which conforms to the player’s foot using minimal seams and stitch lines to provide superior comfort and maximum performance.

With its unique construction, the APL Concept 2 fits completely true-to-size and provides the secure feeling of a basketball shoe that is designed to perform at the highest level of competition. The upper materials are a combination of the finest synthetics, microfiber mesh and special anti-microbial linings to keep the foot comfortable and performing at the maximum level throughout extended periods of play. The company’s signature Load ‘N Launch™ technology is designed to increase vertical leap and enhance maneuverability on the court. The Concept 2 basketball shoe in Black and APL Green sells for $175 exclusively online at It was introduced in January 2012 and quickly became the fastest selling shoe in APL® history.

About Athletic Propulsion Labs®:
Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes feature the revolutionary Load ‘N Launch™ Technology. The patent-pending Load ‘N Launch™ device is implanted in a cavity in the forefoot of the shoe and serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system. In biomechanical testing at a leading west coast university laboratory, the Athletic Propulsion Labs® Concept 1 shoes delivered increases in vertical leap of up to 3.5 inches when compared against a leading competitive brand’s most expensive basketball shoe. * Results vary based upon the athletic ability and physical conditioning of the individual. APL® Concept 1, Concours and Concept 2 shoes are sold exclusively on the company’s website at

APL’s Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at or


Ashlee McNulty / NJ Falk
ashlee(at)theuxb(dot)com or nj(at)theuxb(dot)com

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Ashlee McNulty
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NancyJane Falk
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