Forgotten Art Found to Contain Powerful Communication Secrets

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Bright Spot Birthday Card

It’s what’s behind the card...that is a forgotten art.

Le Sueur, MN (PRWEB) June 21, 2012

it takes two, inc. proudly announces the launch of its consumer facing greeting card and scrapbook website shopittakestwo.com. While competitors batten down the hatches amidst years of lagging sales, it takes two, and its mother-daughter founders, are pushing forward on the premise that greeting cards are the most cost-effective way to build and maintain strong relationships.

“People forget that a greeting card isn’t just a folded piece of cardstock. It’s a powerful means of communication that says, ‘You matter to me and I chose this card especially for you,’” says Kimberly Rinehart, president and co-founder of it takes two, inc. “It’s what’s behind the card–the personal, meaningful interaction–that is a forgotten art.”

Aiming to rekindle America’s love of greeting cards, shopittakestwo.com removes barriers found on traditional greeting card websites. With perks like free shipping, mix’n’match discounts, and a unique tagging system, shopittakestwo.com makes it simple and cost effective to buy individual greeting cards online.

“Today there are so many communication options with texts, e-mails, and social media. A great greeting card is more powerful and appreciated than ever,” says Rinehart. “You’d be hard-pressed to find someone who doesn’t prefer an unexpected greeting card to an e-mail.” That short quote contains the essence of the relationship-building power of a greeting card. The giver of a greeting card may never realize the full impact of the card, but the recipient feels it, which creates a valuable interaction for both parties. Shopittakestwo.com and its suite of innovative features makes that interaction quick and easy to achieve.

it takes two, inc. was founded in 1984 by the mother-daughter duo of Kimberly Rinehart and Georgia Rettmer. The Le Sueur, MN, based company is a leading manufacturer of greeting cards, gifts, and scrapbooking products in the gift industry.

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