Winooski, VT (PRWEB) June 20, 2012
MyWebGrocer, the leading provider of digital grocery solutions, announced the launch of the Brand Activation Suite, a new platform for brands and advertisers to connect consumers with local grocery products. These lightbox ad units and landing pages are flexible enough to be used in all digital tactics, including search, social media, email and mobile ad campaigns.
The new Lightbox solution enables consumers to click on any optimized ad and find a list of local products on sale. MWG completes the path to purchase from a keyword search, to an optimized landing page, to a retailer shopping list, to the final list of products at nearby stores. Brands can promote weekly sale items through this platform and drive traffic directly to a sale.
The Lightbox solution works with paid search as well as display media. By injecting weekly sale information into search ads, clickthrough rates have improved as much as 200%. Conversion rates are doubled as a result of the new Brand Activation Suite.
MWG manages the digital circulars for over 10,000 grocery stores, giving advertisers access to product availability for retailers such as Kroger, ShopRite and Winn-Dixie. McCormick is the first CPG brand to deploy the Brand Activation Suite and Lightbox solution.
“The Brand Activation Suite provides an efficient and highly relevant way for McCormick to reach customers nationally with flavorful food solutions while they are engaged in the path to purchase,” said Jerry Wolfe, CIO of McCormick. “We’ve already seen double our normal consumer interaction with these ads and more importantly, sales impact at the grocery shelf.”
“We close the sales loop,” said Alec Newcomb, Chief Strategy Officer of MyWebGrocer. “It doesn’t matter whether it’s a Google paid search campaign or display ad across the Web, we connect consumers to commerce. The results speak for themselves. McCormick has seen a total sales lift, year-over-year, with Featured Products in the Lightbox.”
For more information: http://www.mywebgrocer.com/advertisers/activation
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.